Category Trade Marketing Manager

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

职位目标 Job Purpose

通过对品类管理渠道管理RTM策略以及购物者洞察的深入理解制定指定品牌相应的渠道营销目标与策略并追踪计划执行情况以达成所负责品牌的整体生意指标

主要工作职责 Key Responsibilities:

• Based on pharma shopper behaviour and category insight identify business opportunities and design offline channel strategy (especially by Geo by sub-Channel by KA) to deliver sales share and profit.

• Design develop and deploy offline 4P strategy (price portfolio place promotion) create and launch shopper program merchandising guidelines to drive distribution in-store visibility offtake and channel execution.

• Track and feedback on the execution of category plans bridge BU and the sales team enhance cross-departmental collaboration efficiency.

• Monitor market dynamics analyze and evaluate competitor activities take quick actions towards market and channel changes.

• Responsible for category E2E business cycle such as annually target setting (31 plan & OP) monthly forecasting (Pre DRM) and quarterly cycle meeting.

• Monitor the development trend of categories and work closely with KA sales team.

任职条件Qualifications:

• Education: University or above degree major in Marketing Business Administration related

• Working Experience: more than 3years hands-on Channel Marketing experience in Healthcare or FMCG industry

• Some category Channel Marketing or category management experience is preferred

• Some sales management experience is preferred

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.