Paid Media Growth Lead

Cottage Grove, OR - USA

Monthly Salary: Not Disclosed

Posted on: 4 days ago

Vacancies: 1 Vacancy

Job Summary

Full-time

Description

Position Overview:

The Paid Media Growth Lead owns and scales DTC paid media performance across North America with accountability for efficient growth media channel strategy and continuous optimization across channels.

This role is for a paid media expert who understands how channels creative and spend work together to drive growth. They turn performance data into clear direction priorities and actions to guide agency partners and internal teams while staying close enough to execution to ensure performance improves over time.

Responsibilities:

Own paid media performance across North America with accountability for growth efficiency and learning

Lead media strategy and investment planning across channels and the full funnel

Set clear direction and priorities for agency partners to drive strong execution

Develop and maintain a testing and experimentation roadmap to continuously improve media effectiveness

Translate performance insights into recommendations for media allocation creative direction and optimization

Partner with analytics to ensure measurement frameworks support decision-making and scale

Align media plans with product launches promotional calendars and inventory considerations

Communicate pacing performance and insights to senior stakeholders

Build and refine processes tools and ways of working that enable the team and agencies to scale efficiently

Identify opportunities to improve performance through automation new platforms or operating model changes

Other projects as assigned

Requirements

Education:

Bachelors degree preferred; equivalent experience considered.

Experience:

5 years of experience in performance or growth marketing including ownership of large-scale national paid media budgets across multiple channels

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs

EOE/M/W/Vet/Disability
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Full-timeDescriptionPosition Overview:The Paid Media Growth Lead owns and scales DTC paid media performance across North America with accountability for efficient growth media channel strategy and continuous optimization across channels.This role is for a paid media expert who understands how channe...