Head of Marketing Operations & Measurement

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Head of Marketing Operations & Measurement

The Head of Marketing Operations & Measurement is a senior leadership role responsible for modernizing how Advisor Marketing operates scales and measures its impact across Financial Advisor Services (FAS). As a member of the Marketing Leadership Team this leader serves as the connective tissue between strategy and executionbringing discipline clarity and data-driven rigor to how marketing plans are built deployed and optimized.

This role will transform marketing operations into a strategic advantage by enhancing workflows deploying a modern marketing technology stack and establishing advanced measurement frameworks that clearly link marketing activity to business outcomes. The position partners closely with Marketing leaders Sales Technology Data & Analytics Compliance and external partners to ensure marketing becomes faster smarter and more accountable.

Why This Role Matters

This role is central to the next phase of FAS Marketings evolutionensuring the organization not only develops bold innovative ideas but executes them with speed precision and measurable impact. It is a high-visibility leadership opportunity for a builder who thrives at the intersection of strategy operations technology and data.

Key Responsibilities:

Marketing Operations & Modernization

Lead and evolve the end-to-end marketing operations function ensuring work is effectively prioritized resourced and executed across teams.
Modernize workflows governance and operating models to reduce friction accelerate speed to market and improve transparency.
Establish best-in-class operational standards that support both disciplined execution and innovative experimentation.

Marketing Technology & Enablement

Own the marketing technology vision and roadmap overseeing deployment integration and adoption of platforms supporting planning execution personalization and measurement.
Partner with Technology and Data teams to ensure systems are reliable scalable secure and aligned with enterprise architecture and governance standards.
Identify and implement opportunities to leverage automation and AI to drive accuracy efficiency and speed across marketing processes.

Measurement Analytics & Insights

Define and lead a modern marketing measurement framework focused on business outcomesnot just activity metrics.
Deliver actionable analytics that inform strategy optimize investment decisions and drive continuous performance improvement.
Establish data integrity and quality control standards for all marketing and campaign performance data.

Strategic Partnership & Leadership

Serve as the internal authority on marketing operations and measurement advising senior leaders on tradeoffs risks and opportunities.
Partner with Marketing Leadership peers to shape annual planning long-range roadmaps and investment priorities.
Communicate a clear compelling operational and data vision to senior stakeholders.

People Leadership

Hire develop and lead a high-performing team across marketing operations technology enablement and measurement.
Set clear expectations coach emerging leaders and foster a culture of accountability curiosity and continuous improvement.

Success Measures:

Success in this role will be demonstrated by:

Faster more predictable marketing execution with fewer bottlenecks and handoffs
Clear visibility into marketing performance ROI and business impact
High adoption and effective use of marketing technology across teams
Improved decision-making through trusted actionable insights
Strong partnerships and credibility with senior leaders across the organization

What It Takes:

10 years of relevant experience including deep expertise in marketing operations analytics or marketing technology
Proven experience modernizing operating models workflows or technology stacks in complex organizations
Strong data fluency with the ability to translate insights into strategic recommendations
Demonstrated people leadership experience including building and developing high-performing teams
Undergraduate degree required; graduate degree preferred

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Required Experience:

Director

Head of Marketing Operations & MeasurementThe Head of Marketing Operations & Measurement is a senior leadership role responsible for modernizing how Advisor Marketing operates scales and measures its impact across Financial Advisor Services (FAS). As a member of the Marketing Leadership Team this le...