At Varicent were not just transforming the Sales Performance Management (SPM) marketwere redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies maximize seller performance and unlock untapped potential. Varicent stands at the forefront of innovation celebrated as a market leader in the2025 Forrester Wave Report for SPM2023 Ventana Research Revenue Performance Management (RPM) Value IndexGartner Peer Insights2024 Gartner SPM Market Guide andG2.Our solutions are trusted by a diverse range of global industry leaders like T-Mobile ServiceNow Wawanesa Bank Shaw Industries Moodys Stryker and hundreds more. Heres why youll thrive at Varicent:
- Innovate with Purpose: Build impactful solutions for customers worldwide.
- Join Excellence: Work in a diverse collaborative and innovative team.
- Shape the Future: Lead in redefining revenue optimization.
- Grow Together: Unlock your potential in a supportive environment.
Join us at Varicentwhere your talent and ambition meet limitless opportunities for success!
We areseekingahigh-performing outbound-drivenBusiness Development Representativeto join our NA teamfocused on enterprise prospecting and net-new pipelinecreation.In this roleyoullleveragea multi-channel prospecting approach and collaborate closely with marketing and sales to uncover opportunities and be supported by a growing suite ofAI enabledtools.
As a BDR at Varicent your primary mission is tocreate demand not wait for it. You will own outbound prospecting into targeted enterprise accountsleveraginga multi-channel approach across phone email social selling and AI-enabled closely with Account Executives and Marketing to buildpipelineand set the foundation for long-term revenue growth.
Qualified opportunities have an identified key influencer or decision-maker identified business pains and an appetite to address them along with a next step immediate or deferred.
What Youll Do:
- Ownoutbound prospecting effortsinto large enterprise organizations generating net-new pipeline through cold calls cold emails and social outreach
- EngageC-level executives and senior decision-makersin conversations centered on solving complex Sales Performance Management challenges
- Identifyand prioritize high-value target accounts within your territory using data intent signals and AI-driven tools
- Research accounts deeply to uncover business pains organizational structure buying committees and strategic initiatives
- Execute highly personalized multi-touch outbound sequences that align Varicents value proposition to each prospects priorities
- Conduct discovery and qualification conversationsidentifyingpain urgency stakeholders and next steps
- Qualify opportunities using frameworks such asMEDDICC ensuring strong alignment before passing to Account Executives
- Collaborate closely with AEs to refine targeting strategies messaging and account plans
- Maintainaccurate detailed records in Salesforce and engagement platforms ()
- Continuously analyze performance metrics (connect rates response rates meetings booked) and iterate on outbound tactics
- Contribute ideas to improve outbound campaigns messaging and prospecting processes
What Youll Bring:
- 12 years of experience in a BDR/SDR or SaaS sales role with a strong outbound focus ideally targeting enterprise or Fortune 500 accounts
- Proficient with Salesforce and video conferencing tools like Zoom
- Demonstrated success in meeting or exceeding outbound activity and meeting-booking KPIs
- Confidence and resilience when cold calling and engaging senior-level stakeholders
- Strong written and verbal communication skills with the ability to personalize messaging at scale
- Experience using sales tools such as SalesforceSalesloft LinkedIn Sales Navigator and a curiosity for AI-enabled prospecting tools
- A proactive self-starting mindset witha strong desireto learn about Sales Performance Management Incentive Compensation and Sales Planning
- Ability to work in a fast-paced metrics-driven and collaborative environment
- Comfort adapting strategies quickly based on data and feedback
Bonus Qualifications:
- Exposure to MEDDICC orsimilar salesqualification frameworks
- Proven success partnering with marketing on outbound campaigns and account-based initiatives
- Previousexperience prospecting into complex multi-stakeholder enterprise environments
Short Term (1-3 Months):
- Learn Varicent products value props and the insurance vertical.
- Master prospecting tools (Salesforce Salesloft LinkedIn AI).
- Begin outreach and track initial activity metrics.
Medium Term (4-6 Months):
- Consistently generate qualified opportunities.
- Research accounts map stakeholders and identify business pains.
- Refine outreach using performance metrics and AE/marketing feedback.
Long Term (7 Months):
- Influence pipeline strategy and optimize prospecting processes.
- Share best practices with the team.
- Deliver measurable impact on pipeline and revenue growth.
The expected base salary range for this role is $64800 - $85000* CAD and individuals may be eligible to participate in our variable compensation program.
*Final compensation may vary based on experience skills designations and market conditions.
This posting is for an existing vacancy.
This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement not replace human decision-making.
Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. If you require accommodation at any time during the recruitment process please email
Required Experience:
IC
At Varicent were not just transforming the Sales Performance Management (SPM) marketwere redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies maximize seller performance and unlock untapped po...
At Varicent were not just transforming the Sales Performance Management (SPM) marketwere redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies maximize seller performance and unlock untapped potential. Varicent stands at the forefront of innovation celebrated as a market leader in the2025 Forrester Wave Report for SPM2023 Ventana Research Revenue Performance Management (RPM) Value IndexGartner Peer Insights2024 Gartner SPM Market Guide andG2.Our solutions are trusted by a diverse range of global industry leaders like T-Mobile ServiceNow Wawanesa Bank Shaw Industries Moodys Stryker and hundreds more. Heres why youll thrive at Varicent:
- Innovate with Purpose: Build impactful solutions for customers worldwide.
- Join Excellence: Work in a diverse collaborative and innovative team.
- Shape the Future: Lead in redefining revenue optimization.
- Grow Together: Unlock your potential in a supportive environment.
Join us at Varicentwhere your talent and ambition meet limitless opportunities for success!
We areseekingahigh-performing outbound-drivenBusiness Development Representativeto join our NA teamfocused on enterprise prospecting and net-new pipelinecreation.In this roleyoullleveragea multi-channel prospecting approach and collaborate closely with marketing and sales to uncover opportunities and be supported by a growing suite ofAI enabledtools.
As a BDR at Varicent your primary mission is tocreate demand not wait for it. You will own outbound prospecting into targeted enterprise accountsleveraginga multi-channel approach across phone email social selling and AI-enabled closely with Account Executives and Marketing to buildpipelineand set the foundation for long-term revenue growth.
Qualified opportunities have an identified key influencer or decision-maker identified business pains and an appetite to address them along with a next step immediate or deferred.
What Youll Do:
- Ownoutbound prospecting effortsinto large enterprise organizations generating net-new pipeline through cold calls cold emails and social outreach
- EngageC-level executives and senior decision-makersin conversations centered on solving complex Sales Performance Management challenges
- Identifyand prioritize high-value target accounts within your territory using data intent signals and AI-driven tools
- Research accounts deeply to uncover business pains organizational structure buying committees and strategic initiatives
- Execute highly personalized multi-touch outbound sequences that align Varicents value proposition to each prospects priorities
- Conduct discovery and qualification conversationsidentifyingpain urgency stakeholders and next steps
- Qualify opportunities using frameworks such asMEDDICC ensuring strong alignment before passing to Account Executives
- Collaborate closely with AEs to refine targeting strategies messaging and account plans
- Maintainaccurate detailed records in Salesforce and engagement platforms ()
- Continuously analyze performance metrics (connect rates response rates meetings booked) and iterate on outbound tactics
- Contribute ideas to improve outbound campaigns messaging and prospecting processes
What Youll Bring:
- 12 years of experience in a BDR/SDR or SaaS sales role with a strong outbound focus ideally targeting enterprise or Fortune 500 accounts
- Proficient with Salesforce and video conferencing tools like Zoom
- Demonstrated success in meeting or exceeding outbound activity and meeting-booking KPIs
- Confidence and resilience when cold calling and engaging senior-level stakeholders
- Strong written and verbal communication skills with the ability to personalize messaging at scale
- Experience using sales tools such as SalesforceSalesloft LinkedIn Sales Navigator and a curiosity for AI-enabled prospecting tools
- A proactive self-starting mindset witha strong desireto learn about Sales Performance Management Incentive Compensation and Sales Planning
- Ability to work in a fast-paced metrics-driven and collaborative environment
- Comfort adapting strategies quickly based on data and feedback
Bonus Qualifications:
- Exposure to MEDDICC orsimilar salesqualification frameworks
- Proven success partnering with marketing on outbound campaigns and account-based initiatives
- Previousexperience prospecting into complex multi-stakeholder enterprise environments
Short Term (1-3 Months):
- Learn Varicent products value props and the insurance vertical.
- Master prospecting tools (Salesforce Salesloft LinkedIn AI).
- Begin outreach and track initial activity metrics.
Medium Term (4-6 Months):
- Consistently generate qualified opportunities.
- Research accounts map stakeholders and identify business pains.
- Refine outreach using performance metrics and AE/marketing feedback.
Long Term (7 Months):
- Influence pipeline strategy and optimize prospecting processes.
- Share best practices with the team.
- Deliver measurable impact on pipeline and revenue growth.
The expected base salary range for this role is $64800 - $85000* CAD and individuals may be eligible to participate in our variable compensation program.
*Final compensation may vary based on experience skills designations and market conditions.
This posting is for an existing vacancy.
This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement not replace human decision-making.
Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. If you require accommodation at any time during the recruitment process please email
Required Experience:
IC
View more
View less