Performance Marketing Manager (subscription-based & SaaS )

Kyiv - Ukraine

Monthly Salary: USD 3500 - 5500

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

Were looking for a senior hands-on D2C performance marketer to be the first marketing hire for our clients subscription-based apps and SaaS products. Youll own performance marketing end-to-endfrom PPC strategy and analytics to budgeting and ROAS optimizationand work directly with the Founder. This is a high-ownership role: youll advise on product-market fit creative strategy and growth and eventually build and manage a small team.

Products & Market

Digital-only subscription products (Apps & SaaS)
Pricing: $9.99/month $120/year
Initial market focus: US (experience here is highly preferred)
Starting from zero: no traffic no data

Responsibilities

Own PPC and performance marketing strategy across primary channels (Meta TikTok) and secondary channels as needed (Google)
Full budget ownership and ROAS accountability
Build analytics and tracking stack from scratch
Advise on creative strategy and design needs
Identify hires or external resources necessary for scaling
Work with developers and designers to execute campaigns
Hands-on execution with future management of 23 team members

Requirements

Senior-level hands-on experience in D2C performance marketing
Proven track record scaling subscription apps or SaaS
Deep expertise in Meta & TikTok Ads
Experience building analytics stacks from scratch
Comfort owning budgets and results
Strong critical thinking: ability to challenge ideas suggest improvements and guide product growth
Fluent English; US market experience strongly preferred
Hands-on mindset; willing to execute campaigns as well as strategize

What Success Looks Like (First 3 Months)