Manager, Social & Influencer Measurement

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

About the Opportunity and Team

Social Media Creators and Communities are transforming how brands build relevance and long-term customer relationships. These channels generate rich fast-moving signals across culture conversation sentiment and performanceintroducing new challenges around measurement attribution and sustained impact across the entire customer journey.

Within the Growth Marketing & Insights organization our team develops actionable Category & Customer Insights and measures Marketing Effectiveness as our dual purpose. We are a multidisciplinary team of change agentsdata scientists strategists and analystswho thrive in ambiguity move fast with rigor and tackle complex evolving challenges. We enable decisions at the E-Team level and help the business move from insights to execution to growth. We partner closely with Marketers Product GTM and Finance to bring clarity to emerging problem spaces.

About the Role

Were looking for a Manager Social & Influencer Measurement to lead how we define measure and optimize success across Social Influencer and Community marketing. It drives full-stack measurement and strategic impact for Adobes Social Marketing in Organic Paid and Earned channels.

You will be a builder of teams systems and standards not only keeping pace with a fast-moving field but leading innovation within it. Youll manage and develop analytics and data science talent own end-to-end measurement frameworks and serve as a trusted thought partner to senior marketing leaders.

What Youll Do

• Shape how Social and Influencer impact is measured and quantified how insights are produced at scale and how those insights translate into confident decisions actions and meaningful business outcomes.

• Lead and grow a team of analysts and data scientists setting clear direction prioritizing the right work coaching for impact and building durable systems that scale team effectiveness.

• Measure and evaluate end-to-end social-first initiatives (campaigns announcements launches events) establishing reporting and optimization metrics across the funnel.

• Translate ambiguous and multi-dimensional signals into structured analysis developing proxies and heuristics to connect upper-funnel outcomes (reach attention engagement sentiment influence) to business results (e.g. MAU LTV ARR).

• Set quarterly goals and establish operating rhythms. Monitor weekly and sometimes daily performance. Use data to guide investment and budget decisions across content creation and paid media. Balance customer acquisition cost return on investment and long-term brand impact.

• Build and scale analysis pipelines and data foundations partnering with Data Engineering to ensure data quality metric integrity and reliable insights at scale; work with large complex datasets including text and social conversation data.

• Adopt and champion AI-first workflows (e.g. assisted analysis synthesis and reporting) to improve team productivity speed to insight and analytical leveragewhile maintaining strong judgment rigor and accountability.

What Youll Need to Succeed

Leadership & Management

• Over 3 years managing people demonstrating success in building leading and developing high-performing analytics or advanced data analysis teams.

• Demonstrated ability to set priorities and expectations manage tradeoffs and drive execution in a fast-moving ambiguous environment.

• A leadership style that is curious results-focused and grounded in ownership continuous learning and pushing the standard higher.

Analytics & Systems Thinking

• 810 years of experience in marketing analytics growth analytics product analytics or data science with exposure to social influencer/creator or community measurement.

• Proven judgment solving problems without clear playbooks or ground truth including non-routine analytical challenges requiring advanced analytical statistical or experimental methods.

• Strong analytical reasoning and comfort working with imperfect fragmented or non-attributable data.

Communication & Influence

• Ability to understand complex systems and explain them simply to both technical and non-technical audiences.

• Proven experience influencing senior and executive partners through clarity structure and data-driven storytelling.

• Trusted partner attitude with strong cross-functional instincts in large matrixed organizations.

Nice to Have

• Experience with influencer/creator platforms social listening tools or content analytics

• Background in brand measurement sentiment analysis or community health metrics

• Experience scaling analytics practices for emerging or rapidly evolving marketing channels

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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