Marketing Manager, Biosero

• Own the Biosero marketing plan and calendar aligning campaigns and activities with Bioseros commercial goals and BICOs overall marketing strategy.
• Drive lead-generating activities across digital channels (website SEO paid search paid and organic social email marketing) and events with clear targets for MQL and pipeline contribution.
• Manage the lead management process end-to-end: from campaign setup and tracking to scoring qualification criteria and timely handover of MQLs to sales through the CRM system.
• Plan and execute major tradeshows conferences webinars and partner events including strategy promotion logistics coordination on-site support and post-event follow-up and reporting.
• Manage day-to-day marketing operations including campaign execution social media activities vendor coordination and ensuring brand consistency in all touchpoints.
• Lead and contribute to the creation of high-quality content tailored to key audiences in pharma biotech and advanced research including web copy blog posts case stories email campaigns presentations sales collateral and social media content. Content creation will be a mix of hands-on work and joint creation together with agencies.
• Monitor and optimize Bioseros web and digital presence collaborating with relevant teams on website structure landing pages conversion paths and SEO best practices.
• Implement and maintain robust tracking and reporting for all marketing activities (e.g. using analytics and CRM reports) to measure performance ROI and funnel health; recommend data-driven improvements.
• Partner closely with Biosero sales and product/strategy stakeholders to refine messaging prioritize campaigns and align target accounts and buyer personas.
• Collaborate with BICOs central marketing organization to leverage shared tools best practices and group-wide initiatives while representing the specific needs of the Biosero business.
• Support budget planning and management by tracking marketing spend processing invoices and ensuring activities remain within allocated budgets.

• Masters degree or PhD in marketing communications business life sciences or related field preferred.
• Extensive knowledge of relevant field (typically 6 years) in B2B marketing preferably in life sciences lab automation scientific software or related technology sectors.
• Demonstrated track record of planning and executing integrated campaigns that generate high-quality sales-ready leads and measurable pipeline impact.
• Strong hands-on experience with digital marketing including managing websites SEO/SEM digital campaigns and social media.
• Competency in content creation including writing and an eye for graphic design.
• Proficiency with CRM and marketing tools (e.g. CRM systems marketing automation analytics platforms) and comfort working with data dashboards and funnel metrics.
• Strong communication and interpersonal skills with the ability to collaborate across commercial product and central marketing teams and to represent marketing in discussions with customers and partners.
• Excellent organizational skills with the ability to manage multiple projects deadlines and stakeholders in a global matrixed environment.
• Willingness to travel occasionally for content creation customer/partner meetings and events.
• Must be based in the Woburn MA area.

Compensation and Benefits:

The base salary range for this position is $88581-$110726. Benefits include 401K with company match Flexible Vacation Policy Health Benefits Investment in Professional and Personal Development and much more.

Biosero provides equal employment opportunities to all employees and applicants without regard to race color religion sex sexual orientation national origin age disability veteran status gender identity or any other factor protected by applicable federal state or local addition Biosero complies with applicable state and local laws governing nondiscrimination in employment in every location in which it has facilities. This policy applies to all terms and conditions of employment including but not limited to hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Biosero is committed to diversity and inclusion. We seek individuals from all backgrounds and appreciate and celebrate the diversity of our growing team.