Lead Product Manager AI (Marketing & Prospecting)

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As a Lead Applications Product Manager for Martech & Prospecting you own critical marketing and prospecting application capabilities that sit across customer journeys data foundations and execution platforms. You operate as the primary product lead for high-impact initiatives driving agentic AI Roadmap across Lead management LCM business processes Campaign and Journey management audience management and prospecting business processes. You will influence funnel health pipeline quality and operational stability across marketing and sales development teams. This role requires fast context building strong partnership with business and technical teams hands-on experience developing AI Strategies and roadmap for the business and hands-on ownership from problem definition through delivery. You are accountable for prioritization outcomes and execution across complex cross-team programs.

This position is an individual contributor role reporting to the Director Martech & Prospecting Applications.

Responsibility

• Own the product strategy and roadmap for core MarTech platforms including Customer Data Platform (CDP) customer identity and segmentation capabilities that power campaigns and lifecycle programs

• Lead product discovery and delivery of high-impact use cases using GenAI and agent-based approaches across MarTech lifecycle workflows and lead management including inbound and outbound prospecting

• Drive AI-led optimization of campaign and marketing operations workflows including early agent-based experiments supporting Marketing Ops Campaign Ops and prospecting teams

• Own intelligent audience-building capabilities including rule engines playbooks and segmentation logic used across marketing and go-to-market teams

• Own the roadmap and delivery of an enterprise Customer Identity Graph enabling a unified customer view used across the company for segmentation personalization compliance and measurement use cases

• Own the integration of executive event data into Salesforce to support lead routing attribution and performance tracking across go-to-market motions

• Demonstrate strong understanding of transactional messaging platforms and their downstream impact on lifecycle marketing customer communications and scaled engagement

• Own journey orchestration foundations including onboarding and adoption flows across channels

• Drive User 360 and contextual intelligence capabilities to support targeting routing prioritization and real-time decisioning

• Stabilize and ensuring continuity in campaign execution data integrity and reporting within the existing SaaS tech stack

• Partner closely with Marketing Prospecting LCM and Scaled Customer teams to understand workflows pain points and priorities

• Partner with Sales Development teams to understand Inbound and Outbound Prospecting and lead workflows SDR and MDR playbooks inbound and outbound motions and improvement opportunities

• Translate business problems into clear product features and larger transformation initiatives grounded in data and expected impact

• Act as the primary product interface for stakeholders reducing ad hoc pull on engineering and data teams

• Use funnel and pipeline metrics to guide decisions including MQL SQL SQO conversion rates attribution and velocity

• Define success metrics upfront and track outcomes post-launch

• Partner with Data teams on Contact and Account data quality definitions and measurement alignment

• Break large initiatives into sequenced shippable milestones with clear ownership

• Align dependencies across MarTech Data Salesforce and platform teams

• Balance net-new capabilities with stabilization scale and operational health

• Drive clarity on scope tradeoffs and timelines across stakeholders

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

Basic

• 12 years of product management experience ideally in B2B SaaS environments

• Experience with marketing and prospecting workflows including campaigns journeys audiences lead routing and lifecycle management

• Experience with funnel and pipeline metrics and how marketing and sales teams use them

• Experience working across complex cross-functional environments with many stakeholders

• Experience delivering GenAI and agent-based use cases for Marketing and Prospecting teams

• Experience with MarTech stacks such as Eloqua Iterable Salesforce consent and preference data sources data brokers like Lusha and Clay campaign platforms data pipelines experimentation tools agent-based platforms such as Crew and outreach platforms like Outreach

• Experience partnering closely with Data teams on master data identity and measurement alignment

Prefered

• Ability to ramp quickly ask the right questions and bring structure to ambiguous problem spaces

• Track record of leading large multi-quarter initiatives while continuing to ship incremental value

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations:

California: $177900.00 - $287425.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

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