Social Media Content Specialist (Austin, MNChicago, ILEden Prairie, MN)

SOCIAL MEDIA CONTENT SPECIALIST (AUSTIN MN/CHICAGO IL/EDEN PRAIRIE MN)

HORMEL FOODS CORPORATION

To save time applying Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS Inspired People. Inspired Food.

Hormel Foods Corporation based in Austin Minnesota is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands includePlantersSkippySPAMHormelNatural Choice Applegate Wholly HormelBlack Label ColumbusJennie-Oand more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats was named one of the best companies to work for by U.S. News & World Report one of Americas most responsible companies by Newsweek recognized by TIME magazine as one of the Worlds Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement Inspired People. Inspired Food. to bring some of the worlds most trusted and iconic brands to tables across the globe. For more information visit.

RESPONSIBILITIES:

This position is accountable for developing and executing social media strategies that strengthen brand storytelling engagement and eCommerce growth across paid and organic channels. It is also responsible for driving measurable performance improvements including engagement traffic conversion ROI follower growth sentiment and share of voice.

Builds and executes platformspecific social media strategies aligned to brand priorities seasonal campaigns and eCommerce objectives with accountability for improving engagement rate and overall platform reach.
Identifies opportunities across Instagram Facebook TikTok Pinterest YouTube and emerging platforms to maximize follower growth and audience expansion.
Collaborates with creative and content teams to develop highperforming social content that drives increased traffic and conversion to brand and retailer sites.
Supports influencer and creator partnerships to expand brand reach deepen engagement and ensure relevance within key audience segments.
Partners with media teams to plan execute and optimize paid social campaigns focused on ROI conversion and costefficient engagement.
Tests and refines audience targeting content formats messaging and creative strategies to improve campaign performance and social KPIs.
Monitors social conversations to identify trends customer sentiment and engagement opportunities; ensures responsive and brandaligned community management.
Engages with online communities to strengthen sentiment responsiveness and share of voice within relevant audience conversations.
Tracks and reports core social performance indicatorsincluding engagement traffic conversion ROI follower growth sentiment and share of voiceand provides insights to inform future strategy and content development.

QUALIFICATIONS:

Required

• Bachelors degree or equivalent experience.
• 2 years of experience in digital marketing social media strategy or content development.
• Strong understanding of social platform dynamics audience behaviors and content trends.
• Experience planning or optimizing paid social campaigns.
• Ability to collaborate with creative teams and influence development of high-performing content.
• Strong organizational and multitasking skills to manage multiple platforms campaigns and timelines.
• Effective written and verbal communication skills with attention to brand voice and tone.
• Proficiency in tools such as Meta Business Suite Sprout Social Google Analytics or similar.
• Applicants must not now or at any time in the future require sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

Preferred

• Experience working with influencers creators or social partnership programs.
• Background in performance analysis social KPIs or data-driven decision making.
• Familiarity with social commerce or eCommerce-driven marketing strategies.

LOCATION:Global Headquarters Austin MN preferred; Chicago IL; Eden Prairie MN

Remote work arrangement for candidates based in MN WI IL only may be considered with the expectation of regular travel to Austin MN.

A comprehensive relocation package to the Austin MN area will be offered if required.

At Hormel Foods base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Social Media Content Specialist role is between$74325 - $104050 per year and your actual base pay within that range will depend upon a variety of factors including but not limited to job-related knowledge skill set level of experience and geographic market location.

BENEFITS:Other components of Hormel Foods total compensation package include comprehensive medical dental and vision coverage discretionary annual merit increases bonuses and profit sharing 401(k) with employer match stock purchase plan relocation assistance paid time off free two-year community/technical college tuition for children of employees and more.

TRAVEL REQUIREMENTS:10% of the time

For immediate consideration apply online at: Hormel we invite difference and diversity in all aspects. We offer a space of support understanding and community. We are committed to the journey! Learn more about our progress here: Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy childbirth or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.