Demand Generation & Activation Initiative Manager

Application Deadline: February 18 2026

Join the EDC Team!

At EDC we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets reduce risks all towards the goal of making Canada and the world better through trade. #LI-Hybrid

Position: Demand Generation & Acquisition Initiative Manager

Employment Type:Contract 12 Months

Compensation Details:

• Marketing Generalist 17: Salaries typically range from $84698 to $112931 annually based on qualifications and experiences.

Location:

• Export Development Canada operates in a hybrid work environment currently requiring employees to work in the office 2 days per week. (subject to change)
• This rolemustbe performed from EDCs headquarters in Ottawa.
• Relocation assistance is available for candidates who meet the eligibility criteria.

About EDC:

At Export Development Canada (EDC) we empower Canadian businesses to succeed globally. As a financial Crown corporation we offer innovative financial solutions and expert insights to help businesses explore new markets mitigate risks and achieve growth.

Why Join EDC

• Comprehensive Benefits: EDC offers a competitive compensation & benefits package work-life balance & the opportunity to help make Canada and the world better through trade.
• Work-Life Balance: EDC offers a competitive compensation package & work-life balance. We have hybrid work options 3 to 4 weeks paid vacation a corporate closure period summer early Fridays & no meeting Fridays.
• Professional Development: Take advantage of our continuous learning opportunities including training programs workshops and language training.
• Inclusive Culture: Be part of a diverse and inclusive workplace that champions employment equity & values diversity of ideas strengths & backgrounds to succeed.
• Wellness Programs: Access to wellness initiatives mental health support and fitness programs to keep you healthy and happy.
• Community Engagement: Participate in volunteer opportunities and give back to the community through our various social responsibility programs.

Team & Job Overview

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets reduce financial risk and grow their business.

When you join our team youll be helping Canadian businesses learn the endless possibilities that are open to them through export and help bring their vision passion and innovation to the world. Your knowledge and expertise will support more than 25000 Canadian businesses and their customers in as many as 200 markets worldwide. Youll work amongst the best and brightest in an inclusive collaborative environment that fosters professional development and success. And youll know that youre making an impact every day for businesses for Canada and for the people you work with.

Are you ready to make an impact Join EDC recognized as a Top 100 and Top Family-Friendly Employer as we take on the risk so Canadian businesses can take on the world.

The Marketing team is seeking an Initiative Manager on the Demand Generation & Activation (DG&A) team. You will help lead the developmentandexecution of marketing campaigns to drive demand through events sponsorships and account based marketing (ABM). Collaborating with other groups across the business we aim to generate leads and accelerate the sales pipeline of Canadian exporters interested in accessing our suite of solutions: knowledge connections and financial solutions with the objective of driving financial customer acquisition and helping meet EDCs business objectives.

As a DG&A Initiative Manager you will be responsible for collaborating on strategic direction then planning executing evaluating and iterating on initiatives specifically targeting the Western region of Canada.

The successful candidate will work closely with the regional business teams to manage a portfolio of events partnerships/sponsorships and ABM campaigns for the specified collaboration with the events marketing agency creative marketing agency key partners and other groups across the organization the DG&A Initiative Manager will be responsible for bringing marketing insights to the design and execution of initiatives in an agile environment.

What you will be doing:

Proactively consult with internal and external stakeholders to identify needs gaps and select the opportunities that best contribute to corporate objectives.

In conjunction with your leader and the business teams intake and prioritize initiatives based on objectives and allocated budgets.

Develop and implement integrated sponsorship/partnership initiatives that contribute to lead generation and pipeline acceleration.

Establish and maintain relationships with stakeholders and partner organizations.

Negotiate with partners to obtain best value for money ensure proper documentation is in place to support purchases and promptly process invoices.

Develop and execute high impact EDC-led or co-hosted events designed to generate qualified leads create targeted engagement and support account level activation.

Manage event logistics and deliverables alongside agency partners ensuring alignment to ABM and demand generation strategies.

Recommend event and content topics that align with target account needs and commercial priorities and secure relevant speakers to support engagement goals.

Continually monitor analyze and evaluate success including scorecard and dashboard updates data tracking results reporting to demonstrate impact and determine opportunities for improvement.

Leverage CRM insights to analyze lead flow engagement and contribution to pipeline from initiatives you manage.

Write and edit customer-focused marketing content in support of your initiatives.

Provide advice and mentoring to junior marketing employees on best practices and protocols.

Key Competencies

Strong customer focus with a deep understanding of digital journeys intent signals and demand generation best practices.

Demonstrated ability to think strategically and translate insights into actionable demandgeneration plans.

Effective influencing and negotiation skills (external and/or internal)

Proven organizational multi-tasking and project management skills

Demonstrated ability to manage end-to-end execution of events partnerships and integrated ABM campaigns.

Strong collaborationnetworking and relationship management skills

Ability to produce and edit content for marketing material

What we are looking for:

Bachelors degree in business or communications or equivalent combination of education and work experience

Minimum 5 years experience in event marketing and/or demand generation marketing

Experience in relationship management (preferably with industry and business organizations)

Experience with event logistics and project management

Excellent communication skills in English (written verbal presentation)

Solid knowledge of MS Office Software systems (Word Excel Outlook PowerPoint)

What will make you stand out:

Bilingual in both official languages (French and English)

Knowledge of EDCs mandate and Canadas trade ecosystem

Experience working in Agile

B2B marketing experience

Eligibility:

EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canadaat the time of application(Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.

This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date.

EDCs Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures backgrounds and abilities. At EDC we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow develop succeed and be their truest selves.

We actively encourage applications from women Indigenous peoples visible minorities persons with disabilities and members of the 2SLGBTQI community.

Your application must clearly demonstrate how you meet all the requirements. We thank all applicants interest in a career at EDC; however only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.

EDC recognizes that disclosing the need for accommodations can be a personal matter. Please know that as an organization we are committed to maintaining confidentiality and ensuring that any accommodations provided are tailored to support your needs. Our aim is to ensure you have a comfortable and positive experience throughout the recruitment process so please do not hesitate to contact us directly for any accommodation requests at. We are here to support you every step of the way.