Director of Growth Performance Marketing

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Director of Growth - Performance Marketing (Full-Time Remote USA/Canada)

Our client is an established outdoor consumer brand with a strong presence across subscription e-commerce and major retail channels. Founded over a decade ago the company pioneered its category and now reaches millions of customers through national retailers and direct-to-consumer platforms. The business is focused on building a lean profitable and sustainable growth model driven by strong fundamentals and measurable impact.

Position Overview

The Director of Growth Marketing will own profitable customer acquisition across paid and performance-driven channels. This role blends hands-on execution with system buildingyou will drive results directly while creating scalable frameworks for testing measurement and creative iteration.

You will be accountable for incremental P&L-driven growth grounded in unit economics rather than platform-reported metrics and will partner closely with Finance Analytics Product and Creative teams to ensure all decisions are measurable and durable.

Core Responsibilities

Performance marketing ownership - Own day-to-day execution across paid channels creative site conversion and email. Manage the operational marketing budget (media and tools/vendors) to optimize CAC vs. LTV.
Growth P&L & reporting - Deliver a Monthly Growth Package including channel-level P&L blended ROAS CAC LTV:CAC and funnel metrics with a concise written summary for the CEO. Maintain an auditable operational P&L.
Measurement & data - Build and maintain a single source of truth for acquisition and customer value. Own UTMs event tracking GA4/server-side setup and data warehouse integration (BigQuery or equivalent).
Attribution & incrementality - Implement practical attribution and incrementality testing (holdouts geo/cohort tests or equivalent) so budget decisions reflect incremental lift and profit.
Experimentation & optimization - Run a disciplined testing program across creative audiences bidding landing pages and email. Turn results into repeatable playbooks.
Creative performance systems - Operationalize creative testing and creative-to-scale workflows that increase the rate of scalable winners and reduce cycle time.
Lifecycle & retention - Own or lead email and lifecycle execution (onboarding reactivation retention) and partner cross-functionally to improve repeat purchase and LTV.
Team & operating cadence - Hire and manage a flexible team of internal and contract talent. Establish clear ownership success metrics and weekly/monthly operating rhythms.

What Makes You the Right Fit

Youre a hands-on performance marketer who can execute directly then build systems that scale.
You prioritize profitable growth and wont scale spend without confidence in incrementality and unit economics.
Youve owned tracking attribution and LTV/CAC models and can defend every number.
You run tight experiments and translate learning into repeatable processes.
You have strong creative judgment and know how to scale what works.
You make clear P&L-driven tradeoffs and communicate crisply with cross-functional partners.
Youre technically fluent in GA4 server-side tracking data warehouses (BigQuery or equivalent) ad platforms and basic SQL.

Requirements

6 to 10 years in performance marketing or growth with ownership of profitable customer acquisition.
Prior ownership of a growth or acquisition P&L.
Experience across paid social paid search affiliates and other scalable performance channels.
Strong measurement and analytics experience (UTMs GA4/server-side tracking data warehouse integration).
Experience driving CRO through site and landing-page experimentation.
Experience building and leading high-output teams and external partners.
Bonus: experience working in fishing or outdoors markets and experience marketing consumer subscriptions.

Director of Growth - Performance Marketing (Full-Time Remote USA/Canada) Our client is an established outdoor consumer brand with a strong presence across subscription e-commerce and major retail channels. Founded over a decade ago the company pioneered its category and now reaches millions of custo...

Director of Growth - Performance Marketing (Full-Time Remote USA/Canada)

Position Overview

Core Responsibilities

Performance marketing ownership - Own day-to-day execution across paid channels creative site conversion and email. Manage the operational marketing budget (media and tools/vendors) to optimize CAC vs. LTV.
Growth P&L & reporting - Deliver a Monthly Growth Package including channel-level P&L blended ROAS CAC LTV:CAC and funnel metrics with a concise written summary for the CEO. Maintain an auditable operational P&L.
Measurement & data - Build and maintain a single source of truth for acquisition and customer value. Own UTMs event tracking GA4/server-side setup and data warehouse integration (BigQuery or equivalent).
Attribution & incrementality - Implement practical attribution and incrementality testing (holdouts geo/cohort tests or equivalent) so budget decisions reflect incremental lift and profit.
Experimentation & optimization - Run a disciplined testing program across creative audiences bidding landing pages and email. Turn results into repeatable playbooks.
Creative performance systems - Operationalize creative testing and creative-to-scale workflows that increase the rate of scalable winners and reduce cycle time.
Lifecycle & retention - Own or lead email and lifecycle execution (onboarding reactivation retention) and partner cross-functionally to improve repeat purchase and LTV.
Team & operating cadence - Hire and manage a flexible team of internal and contract talent. Establish clear ownership success metrics and weekly/monthly operating rhythms.

What Makes You the Right Fit

Youre a hands-on performance marketer who can execute directly then build systems that scale.
You prioritize profitable growth and wont scale spend without confidence in incrementality and unit economics.
Youve owned tracking attribution and LTV/CAC models and can defend every number.
You run tight experiments and translate learning into repeatable processes.
You have strong creative judgment and know how to scale what works.
You make clear P&L-driven tradeoffs and communicate crisply with cross-functional partners.
Youre technically fluent in GA4 server-side tracking data warehouses (BigQuery or equivalent) ad platforms and basic SQL.

Requirements

6 to 10 years in performance marketing or growth with ownership of profitable customer acquisition.
Prior ownership of a growth or acquisition P&L.
Experience across paid social paid search affiliates and other scalable performance channels.
Strong measurement and analytics experience (UTMs GA4/server-side tracking data warehouse integration).
Experience driving CRO through site and landing-page experimentation.
Experience building and leading high-output teams and external partners.
Bonus: experience working in fishing or outdoors markets and experience marketing consumer subscriptions.