Associate Director, Content Strategy (Social)

New York City, NY - USA

Monthly Salary: $ 95000 - 115000

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Job Title

Associate Director Content Strategy (Social)

Job Description

I. Job Summary Major goals and objectives.

This role is central to evolving People Inc.s native social offerings and ensuring our editorial brands and custom work remain at the forefront of social content innovation. You will bridge editorial and sales strategy by crafting brand-aligned social concepts for advertisers staying current on platform trends and training the larger Content Strategy team and cross-functional partners in social best practices.

In the short term you will support the transition of a paid-only custom social strategy to one more reliant on organic and boosted offerings develop brand-specific social franchises and consult on or own social-heavy the long term you will operate as both an individual contributor and the designated Social SME continually refreshing and disseminating platform knowledge and editorial social insights to the broader Content Strategy team.

This position reports to the Vice President of Content Strategy and works across the full People Inc. portfolio including Real Simple Allrecipes PEOPLE Travel Leisure Food & Wine and Southern Living.

II. Essential Job Functions

Weight %

Accountabilities Actions and Expected Measurable Results

50% Native Social Offering Development:
- Support the transition of edit-led social content packages into native organic content offerings.
- Collaborate with editorial social teams to identify and adapt successful content franchises for advertiser use.
- Help shape frameworks for new native social products pilots and packages across Lifestyle verticals.

25% Social Ideation and Strategy for RFPs and Sold Campaigns:
- Lead and contribute to brainstorms for social-led or social-heavy proposals.
- Translate editorial best practices and platform trends into advertiser-ready concepts.
- Write compelling strategic content proposals articulating social rationale and execution ideas.
- Partner with creative teams to estimate and scope native social deliverables.

20% Social Expertise and Training:
- Stay up to date on evolving social platform features algorithm changes and best practices.
- Maintain and distribute updated social playbooks for internal teams.
- Train and consult content strategists and creative teams on platform updates editorial learnings and native social strategy.

5% Cross-Functional Collaboration and Representation:
- Partner with creative editorial and marketing leads to ensure cohesive social storytelling across platforms.
- Represent social strategy in client and agency meetings as needed.
- Act as a bridge between Lifestyle strategy creative and editorial social teams to ensure alignment.

III. Minimum Qualifications and Job Requirements All must be met to be considered.

Education:

BS/BA or equivalent professional experience

Experience:

7-8 years in a social media environment

Specific Knowledge Skills and Abilities:

Proven understanding of social platform algorithms trends and formats across TikTok Pinterest Meta etc. and emerging platforms
Experience translating editorial and organic content insights into advertiser-friendly concepts.
Strong writing and storytelling skills with ability to craft concise persuasive client materials.
Collaborative and communicative team player with experience in cross-departmental environments.
Proactive learner who stays ahead of emerging social and content trends.
Creative thinker who can adapt editorial sensibilities to branded executions.
Flexible and comfortable working across multiple brands and verticals simultaneously.
Preferred:
- Experience at social media platform social creative agency/production company
- Familiarity with analytics and performance tools for social media evaluation.

Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Range

Salary: New York: $95000.00 - $115000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Incs total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives.In additionPeople Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

#NMG#

Required Experience:

Director

Job TitleAssociate Director Content Strategy (Social)Job DescriptionI. Job Summary Major goals and objectives.This role is central to evolving People Inc.s native social offerings and ensuring our editorial brands and custom work remain at the forefront of social content innovation. You will bridge...