Director Segment Marketing

Job Summary:

Zymo Research is seeking an experienced data-driven Director of Segment Marketing to lead strategic marketing efforts across our key customer segments Academic & Government Clinical Pharma & Biotechnology and Applied Markets. This individual will oversee a team of marketing managers and be responsible for building and executing integrated marketing strategies that drive growth differentiation and market penetration across each segment.

You will own the go-to-market strategy positioning and customer engagement model for each segment ensuring alignment across product sales and corporate marketing to meet commercial goals globally.

Join us in making a meaningful impact!

Essential Duties and Responsibilities:

Key Responsibilities:

Strategic Leadership

• Develop and execute comprehensive segment marketing strategies aligned with corporate goals and revenue targets.
• Partner with product management regional sales and corporate marketing to define and prioritize target markets customers and value propositions.
• Translate market insights into actionable plans including segment-level messaging campaigns and customer experience initiatives.
• Establish KPIs and ROI frameworks to measure impact of marketing programs by segment.

Team Management

• Lead mentor and develop a team of Segment Marketing Managers fostering ownership accountability and cross-functional excellence.
• Create an environment that drives innovation market responsiveness and continuous improvement.
• Manage workload and priorities to ensure balanced support across all business segments.
• Develop clear metrics for team success team member growth and team expansion.

Market and Customer Insights

• Drive deep understanding of market dynamics emerging trends and customer needs within each segment.
• Leverage data competitive intelligence and voice-of-customer programs to guide positioning and investments.
• Build business cases for new opportunities or repositioning strategies within key markets.

Integrated Marketing Execution

• Oversee development of segment-specific campaigns content and enablement tools.
• Partner with digital and field marketing teams to deliver targeted programs that drive awareness lead generation and sales conversion.
• Align messaging and campaigns globally while enabling regional adaptation.

Qualifications:

• 10 years of experience in life sciences marketing
• Proven success developing and executing segment-based marketing strategies across multiple verticals.
• Strong leadership and team development skills able to inspire and hold teams accountable to measurable results.
• Deep understanding of one or more of the following markets: academic research clinical diagnostics biotechnology/pharma or applied industrial applications.
• Experience collaborating cross-functionally with product commercial and operations teams in a matrixed global organization.
• Excellent analytical communication and executive presentation skills.
• Bachelors degree required; advanced degree in life sciences business or marketing preferred.

What Success Looks Like:

• Clear and differentiated go-to-market positioning for each segment.
• Consistent revenue growth and pipeline contribution driven by targeted marketing programs.
• A high-performing aligned marketing team that executes with speed and precision.
• Strong collaboration with commercial and product stakeholders globally.

About Us:

Since its inception in 1994 Zymo Research has been proudly serving the scientific community by providing innovative reliable and high-quality research tools and products. Whether its DNA RNA epigenetics microbiomics protein or yeast-based research our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.

Recognized as a Top Workplace by the Orange County Register inand named a Top Workplace USA in 2023 Zymo Research continues to be a vibrant community where employees thrive feel connected and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic growing company wed love to hear from you!

Compensation Benefits and Perks:

The estimated base compensation range for this position is $130000-$140000 annually (plus bonus plan) at the time of posting. Actual compensation details will be provided in writing at the time of offer if applicable and is based on several factors we believe fairly and accurately impact compensation including geographic location experience knowledge skills abilities and other job permitted factors.

Zymo Research also offers competitive benefits and perks including:

• Medical Dental Vision and Life Insurance Coverages
• EAP Sessions
• Vacation Time plus Company Holidays
• Paid Sick Leave
• Generous 401(K) with matching
• Employee Referral Bonus
• Complimentary fruit snacks and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV Charging

Equal Employment Opportunity Employer:

Zymo Research welcomes candidates of all backgrounds. These include sex age color race religion marital status national origin ancestry sexual orientation gender gender identity gender expression physical & mental disability medical condition genetic information military and veteran status or any other protected status as defined by federal state or local law.

Location:

Onsite Zymo Research Operations 2961 Dow Ave. Tustin CA 92780

Disclaimer:

At Zymo we take the integrity of our hiring process seriously. Please be aware of fraudulent recruitment activities that may use our name to deceive job seekers. We will never ask for payment sensitive personal information or financial details during the recruitment process.

All legitimate communications will come from an official Zymo or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g. Gmail Yahoo Hotmail) or asking for payment please treat this as fraudulent and report it immediately to