GTM lead

Gurgaon - India

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Go-To-Market Strategy Execution & Revenue Ownership

Were looking for a GTM Lead - a builder at the intersection of growth data and systems thinking. This is not your standard SDR or Demand Gen position.

Youll oversee the entire top-of-funnel motion - identifying target accounts researching decision makers building sequences launching campaigns and refining them through performance insights.

Working closely with the leadership team in Sales and Marketing youll develop a data-backed repeatable model for allbound success.

Your impact will directly influence how our clients attract prospects partners expand market presence and drive revenue growth

Account Research Targeting & GTM Foundations

Build client GTM foundations by defining ICPs segmentation category POVs value propositions and buying triggers.
Curate detailed target account lists using tools such as Clay LinkedIn Sales Navigator and data enrichment platforms.
Identify buying signals and map decision-making personas for each target account.
Structure and document account-level insights to enable highly personalised outreach and sales conversations.

Positioning Messaging & Outreach Enablement

Run positioning and messaging engagements that translate GTM insights into clear narratives.
Convert research and account intelligence into personalised messaging frameworks for sales-led and product-led motions.
Ensure messaging consistency across email LinkedIn sales conversations and launch campaigns.

Outbound Campaign Design & Execution

Build and run multi-touch outbound campaigns across email and LinkedIn using tools such as Sales Handy SmartLead Instantly and similar platforms.
Own outbound infrastructure including domain setup warm-up routines deliverability management and sender reputation monitoring.
Continuously test and optimize subject lines messaging and timing to improve engagement.

Pipeline Generation & Lead Qualification

Respond promptly to inbound and outbound replies with context-aware follow-ups.
Pre-qualify interested leads based on ICP fit intent and buying readiness.
Ensure accurate pipeline updates follow-ups opportunity routing and handoffs to sales or client teams.

Launch Planning & Demand Programmes

Turn product or service roadmaps into structured demand generation programmes.
Align outbound inbound content and sales motions around launches and key GTM activities.

Playbooks Reporting & Optimisation

Build repeatable GTM playbooks across outbound SEO paid marketing and brand-led growth.
Monitor and report on key GTM KPIs including outreach volume open rates reply rates meeting conversions and pipeline creation.
Assess campaign and segment performance to identify patterns trends and high performing audiences.
Create dashboards and reports to provide visibility across leadership sales and growth teams.
Feed insights back into targeting messaging sequencing and GTM strategy to scale campaigns.

Requirements 5-7 years of experience in outbound sales growth operations or demand generation for a B2B SaaS or product company.

Go-To-Market Strategy Execution & Revenue Ownership Were looking for a GTM Lead - a builder at the intersection of growth data and systems thinking. This is not your standard SDR or Demand Gen position. Youll oversee the entire top-of-funnel motion - identifying target accounts researching dec...