Principal, Sr. Creative Strategist

Oak Brook, IL - USA

Monthly Salary: $ 129700 - 209200

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology we make access simple and secure for millions of homeowners businesses and communities worldwide. Our flagship brands LiftMaster and Chamberlain are found in 51 million homes and 14 million people rely on the myQ app daily.

Build channel-specific performance creative strategies for DTC TikTok Meta and CTV aligned to audience segments and funnel stage.
Own the creative testing roadmap (angles hooks formats iterations) and drive a consistent ship cadence that compounds learnings.
Serve as the bridge between creative development and media buyingtranslating performance data into actionable creative direction and translating creative intent into media-ready execution.
Lead TikTok-native creative development (UGC/creator formats scripting product-in-context demos proof/objection handling) and manage rapid refresh cycles.
Partner with media buying teams to improve Meta delivery (including Andromeda-era dynamics) and CTV effectiveness through creative variant strategy and structured feedback loops.
Own CRO collaboration for DTC: identify conversion barriers and ship improvements across landing/PDP experiences (message match clarity proof modules offer framing friction reduction).
Build and maintain a CRO test pipeline: prioritize hypotheses align stakeholders and support execution of A/B tests and iteration based on results.
Guide CTV creative strategy (storytelling sequencing and message clarity) to support upper-funnel impact and downstream performance measurement.
Establish operating rhythms that speed decisions (weekly creative CRO performance readout) and clearly recommend scale/iterate/stop actions based on insights.
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Groups reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.

Education/Certifications:

Bachelors Degree

Experience:

6 years in performance creative strategy growth marketing creative or direct-response marketing in a DTC environment.
2 years earlier-career experience in hands-on performance marketing/media buying (Meta or TikTok required).
Demonstrated experience driving CRO outcomes for DTC (landing/PDP iteration and structured testingA/B tests or equivalent experimentationwith measurable conversion lift).

Knowledge Skills and Abilities:

Proven ability to translate both platform signals (delivery engagement conversion) and onsite signals (drop-off scroll depth module performance objections) into clear creative/CRO actions.
Strong creative briefing and production direction skills (objective audience promise proof objections CTA measurement plan).
Strong quantitative and qualitative judgment: can diagnose why performance is changing and recommend scale/iterate/stop decisions.
Strong cross-functional communication skills; able to operate as the translator between creatives CRO stakeholders and media buyers.
Demonstrated understanding of Metas modern delivery environment (including Andromeda-era dynamics) and how creative influences performance.

Other:

Demonstrated understanding of Metas modern delivery environment (including Andromeda-era dynamics) and how creative influences performance.

Preferred Qualifications

Education/Certifications:

Experience:

Experience with CTV creative sequencing message testing and cross-channel coordination (CTV paid social DTC).
Experience building scalable creator/UGC pipelines and modular creative systems.
Experience collaborating with CRO and analytics teams using experimentation and behavioral insight tools.
Experience in smart home consumer electronics or subscription-enabled ecosystems.

Knowledge Skills and Abilities:

Strong experimentation discipline and comfort with upper-funnel measurement limitations (incrementality-minded directional learning).
Ability to connect brand storytelling and performance outcomes across channels and funnel stages.

The pay range for this position is $129700.00 - $209200.00; base pay offered may vary depending on a number of factors including but not limited to the position offered location education training and/or addition to base pay also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .

NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.

Required Experience:

Senior IC

Build channel-specific performance creative strategies for DTC TikTok Meta and CTV aligned to audience segments and funnel stage.
Own the creative testing roadmap (angles hooks formats iterations) and drive a consistent ship cadence that compounds learnings.
Serve as the bridge between creative development and media buyingtranslating performance data into actionable creative direction and translating creative intent into media-ready execution.
Lead TikTok-native creative development (UGC/creator formats scripting product-in-context demos proof/objection handling) and manage rapid refresh cycles.
Partner with media buying teams to improve Meta delivery (including Andromeda-era dynamics) and CTV effectiveness through creative variant strategy and structured feedback loops.
Own CRO collaboration for DTC: identify conversion barriers and ship improvements across landing/PDP experiences (message match clarity proof modules offer framing friction reduction).
Build and maintain a CRO test pipeline: prioritize hypotheses align stakeholders and support execution of A/B tests and iteration based on results.
Guide CTV creative strategy (storytelling sequencing and message clarity) to support upper-funnel impact and downstream performance measurement.
Establish operating rhythms that speed decisions (weekly creative CRO performance readout) and clearly recommend scale/iterate/stop actions based on insights.
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Groups reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.

Education/Certifications:

Bachelors Degree

Experience:

6 years in performance creative strategy growth marketing creative or direct-response marketing in a DTC environment.
2 years earlier-career experience in hands-on performance marketing/media buying (Meta or TikTok required).
Demonstrated experience driving CRO outcomes for DTC (landing/PDP iteration and structured testingA/B tests or equivalent experimentationwith measurable conversion lift).

Knowledge Skills and Abilities:

Proven ability to translate both platform signals (delivery engagement conversion) and onsite signals (drop-off scroll depth module performance objections) into clear creative/CRO actions.
Strong creative briefing and production direction skills (objective audience promise proof objections CTA measurement plan).
Strong quantitative and qualitative judgment: can diagnose why performance is changing and recommend scale/iterate/stop decisions.
Strong cross-functional communication skills; able to operate as the translator between creatives CRO stakeholders and media buyers.
Demonstrated understanding of Metas modern delivery environment (including Andromeda-era dynamics) and how creative influences performance.

Other:

Demonstrated understanding of Metas modern delivery environment (including Andromeda-era dynamics) and how creative influences performance.

Preferred Qualifications

Education/Certifications:

Experience:

Experience with CTV creative sequencing message testing and cross-channel coordination (CTV paid social DTC).
Experience building scalable creator/UGC pipelines and modular creative systems.
Experience collaborating with CRO and analytics teams using experimentation and behavioral insight tools.
Experience in smart home consumer electronics or subscription-enabled ecosystems.

Knowledge Skills and Abilities:

Strong experimentation discipline and comfort with upper-funnel measurement limitations (incrementality-minded directional learning).
Ability to connect brand storytelling and performance outcomes across channels and funnel stages.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .

NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.

Required Experience:

Senior IC