Vice President, Social EMEA HBO Max

Welcome to Warner Bros. Discovery the stuff dreams are made of.

Who We Are

When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next

From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.

Your New Role

We are looking for a bold visionary and culturally fluent Vice President of Social to lead the creative strategic and operational direction of Social across EMEA for HBO Max.

This is a senior leadership role for someone who thrives at the intersection of entertainment marketing and digital culture. Youll be responsible for building a world-class Social function that drives fandom cultural relevance and measurable business outcomes. From House of the Dragon and The Last of Us to DC and the Wizarding World youll shape how our content shows up across platforms and in culture.

Your Role Accountabilities

Strategic & Creative Leadership:

• Own the end-to-end Social strategy for HBO Max across EMEA ensuring alignment with subscriber growth engagement and retention goals

• Translate business and content priorities into breakthrough social campaigns that drive measurable impact - across HBO originals returning series local productions sports and major film titles launching on the platform

• Lead the development of platform-native culturally resonant content that positions our brands at the forefront of entertainment and digital conversation

• Champion a social-first mindset across the Direct-to-Consumer (DTC) organisation embedding social thinking into campaign development from the outset

Business Impact & Strategic Ownership:

• Drive Social as a core lever for HBO Max growth connecting content and campaigns to KPIs such as acquisition retention brand equity and earned media value

• Build and implement a robust measurement framework to track performance optimise strategy and demonstrate ROI

• Partner with analytics insights and media teams to ensure data-driven decision-making and continuous improvement

Content Innovation & Fan Engagement:

• Lead the creation of bold video-first and experimental content across TikTok Instagram YouTube X Threads WhatsApp and emerging platforms

• Develop real-time content strategies that respond to cultural moments entertainment news and fan behaviour - whether its a surprise trailer drop a viral scene from a new HBO drama or a streaming debut of a major film

• Build immersive fan experiences that turn casual viewers into loyal communities and superfans - especially around premieres finales and franchise milestones

• Ensure content is localised and culturally relevant across EMEA markets reflecting diverse voices humour and storytelling traditions

Influencer & Creative Strategy:

• Build and scale a differentiated influencer and creator program that drives reach relevance and resonance across genres - from prestige drama and fantasy epics to superhero blockbusters and beloved legacy IP

• Cultivate long-term relationships with creators tastemakers and digital talent across the region

• Lead co-creation initiatives that go beyond sponsorships - focusing on authentic storytelling community-powered content and first-look access

• Leverage your extensive network to unlock high-impact collaborations and strategic partnerships that amplify our content and brand

Team Leadership & Culture:

• Hire develop and inspire a high-performing team of Social creatives strategists and community managers across EMEA

• Foster a culture of creativity experimentation and agility - where bold ideas are encouraged and celebrated

• Provide clear direction mentorship and feedback to ensure excellence in execution and innovation at scale

• Collaborate closely with global and regional stakeholders across HBO Max marketing PR programming talent and legal to ensure social is integrated into every campaign - from teaser to launch to fan sustain

Qualifications & Experience

• Extensive progressive experience in Social digital marketing or content leadership roles ideally within entertainment streaming or digital-first consumer brands

• Proven track record of leading large diverse teams (20) with a strong emphasis on creative excellence innovation and operational rigour

• Deep understanding of digital entertainment culture fan behaviour and platform trends across EMEA

• Demonstrated ability to connect social strategy to HBO Max business KPIs and deliver measurable results

• Strong executive presence and communication skills with experience influencing senior stakeholders and cross-functional teams

• Extensive network of creators influencers platform partners and cultural tastemakers across the region.

• Experience working with high-profile talent creatives and executives

• Passion for entertainment and a deep appreciation for storytelling fandom and cultural nuance - especially across HBO Warner Bros. films (in their streaming window) DC Comics and the Wizarding World

What Success Looks Like

• Social campaigns that drive headlines spark conversation and build brand love - whether for a buzzy new HBO series a DC tentpole arriving on streaming or a Harry Potter anniversary moment

• A team thats energised empowered and delivering best-in-class work across all platforms

• A social presence thats not just reactive - but predictive proactive and culturally defining

• A clear measurable connection between Social and HBO Max business growth

Additional Information

On June 9 2025 Warner Bros. Discovery announced plans to separate into two publicly traded companies Warner Bros. and Discovery Global with an expected completion in mid-2026. For more details including leadership appointments and information on individual brands please visit our newsroomhere.

Although you will be hired by Warner Bros. Discovery upon the planned separation in 2026 your employment likely will transition to Warner Bros. During this period of transformation youll have an exciting opportunity to lay the foundation at one of the worlds premier entertainment brands.

How We Get Things Done

This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.