APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty staff technical service or student) please login to Workday to complete the internal application process. Please do not apply here apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State please login to Workday to complete the student application process. Please do not apply here apply internally through Workday.

• If you are NOT a current employee or student please click Apply and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.

POSITION SPECIFICS

The Pennsylvania State University Libraries Public Relations and Marketing team seeks a creative Content and Communications Specialist to drive and deliver dynamic social media and digital video content initiatives.

As part of the Public Relations and Marketing team the Content and Communications Specialist will help shape and share the University Libraries brand through on-trend multimedia storytelling that engages students and highlights the Libraries impact as one of the nations top public academic research libraries.

Key Responsibilities

• Execute social media strategies that connect students with the Libraries services collections programs and people.

• Create and produce engaging digital content short videos photography and related motion-driven imagery for social platforms and campaigns and embedded storytelling videos.

• Collaborate with others on storytelling promotional efforts and event marketing to elevate the student experience and showcase research opportunities and achievements.

• Work closely with team members and develop and maintain a robust active network of strategic partners across all Penn State library locations colleges and campuses to develop ideas gather input prioritize impactful stories and meet deadlines.

• Manage all aspects of multimedia production: planning shooting editing and post-production.

• Track campaign performance using analytics and report on engagement metrics.

• Write and edit content for social media scripts and occasional feature articles and news releases.

• Develop and implement content supporting communications strategies that promote the Libraries as the heart of the University highlighting spaces services and programming that foster belonging and academic success.

• Create campaigns that raise awareness of the Libraries as a partner in education research and student engagement emphasizing intellectual freedom lifelong learning and collaboration.

• Ensure compliance with University branding and editorial/visual standards.
  

Qualifications

• Expertise in current social media and short video trends and platforms (e.g. Instagram Facebook LinkedIn YouTube)

• Proven success in setting and achieving communications and engagement goals using analytics

• Proficiency in Microsoft Office 365 and expertise using Adobe Creative Suite especially Premiere Pro Photoshop Express

• Excellent video and photography skills including audio lighting and editing for student-centered content

• Ability to create audience-specific messaging and thrive in fast-paced collaborative environments

• Inclusive and respectful when working with others

• Outstanding work ethic with ability to meet deadlines

• Dedication to continuous learning and staying current with multimedia storytelling and marketing trends

Knowledge of collaborative project management tools especially Asana is preferred.

MINIMUM EDUCATION WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Application Instructions:

To be fully considered applicants must submit a cover letter that includes 2-3 links to your original work that you feel best aligns with this positions key responsibilities (a link to your portfolio or attachments of work samples will also be accepted) along with a description of your role in each sample presented.

Additional Information:

This position offers a flexible work arrangement that combines remote and on-campus work with on-site presence as assigned. On-site scheduling will align with departmental needs and essential duties of the position. Questions about work arrangements can be discussed during the interview process.

Building a Career and a Life at Penn State

Across all campuses and an online World Campus Penn States 90000 students and 17000 faculty and staff know the real measure of success goes beyond the classroom its the positive impact made on communities across the globe. Penn State consistently ranks among the top academic and research universities in the world: position is based at the Penn State University Park campus located in State College Pennsylvania.

State College is ranked among the lowest-stress and safest small cities in the country with excellent public schools beautiful parks and other natural assets and a broad range of cultural and athletic events and venues. To learn more please visit and .

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn States salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional addition to comprehensive medical dental and vision coverage employees enjoy robust retirement plans and substantial paid time off which includes holidays vacation and sick time. One of the standout benefits is the generous 75% tuition discount available to employees as well as eligible spouses and children. For more detailed information please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .

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