Social Media Specialist-Full Time (Harrah's Ak- Chin Casino)

JOB SUMMARY

The Social Media Specialist is responsible for executing and supporting social media marketing efforts at Harrahs Ak-Chin Casino. This role works closely with Database Marketing/Advertising Entertainment Event & Promotions Hospitality and Human Resources to ensure the brand is consistently and positively represented across all social platforms. The Social Media Specialist helps create a dynamic engaging digital environment for guests and employees that reflects the excitement and quality of the in-person casino experience.

ESSENTIAL JOB FUNCTIONS

Social Media Content Management

• Design execute and manage campaigns across Facebook Instagram X (Twitter) TikTok and other social media platforms including both property and employment channels.
• Develop monthly content calendars for leadership review and approval.
• Audit and maintain brand standards related to tone voice and curated content mix.
• Research and monitor effective social media campaigns and emerging trends to continually evolve channel strategy.
• Engage with audiences by responding to public comments and private messages in a timely and professional manner.
• Monitor social channels to identify potential issues and resolve them directly or escalate to appropriate management when necessary.
• Independently create original content including:
  • Capturing and editing photography
  • Creating and editing video content
• Collaborate with internal departments to ensure accuracy and alignment of published content.
• Provide leadership insights into digital and social media trends across platforms.

Advertising Agency & Public Relations Coordination

• Brainstorm and collaborate with advertising and PR agencies on campaign concepts and influencer initiatives.
• Coordinate influencer visits including:
  • Working with the advertising agency to determine length and timing of stay
  • Booking hotel restaurant cabana and transportation arrangements
  • Serving as the primary point of contact for influencers
• Support paid social media efforts by:
  • Supplying requested creative elements
  • Providing feedback on agency-developed concepts
  • Proofreading content and coordinating approvals
• Assist with PR firm inquiries including:
  • Supplying requested materials
  • Proofreading captions press releases and related content
  • Acting as a liaison between the firm and internal teams

Analytics & Performance Reporting

• Partner with department leaders to understand organizational goals related to brand growth customer engagement product offerings and hiring needs.
• Analyze social media performance metrics independently and in collaboration with the advertising agency.
• Assist in developing reports centered on campaign and content performance.
• Provide strategic recommendations to management to improve social engagement and customer experience.
• Learn and maintain proficiency in all required internal software systems.

Sponsorship & Event Coordination

• Work with management and the advertising agency to determine sponsorship needs.
• Request and coordinate creative materials coupons programs and promotional giveaway items.
• Assist with delivering setting up and staffing sponsorship booths as needed.

ADDITIONAL JOB DUTIES

• Support the marketing team during on-property events.
• Assist with on-site photo and video shoots.
• Help request and integrate monthly promotional advertising into social media plans.
• Proofread guest-facing communications including mailers and email campaigns.
• Perform other related duties as assigned.
• Maintain a valid drivers license and current car insurance; ability to use a personal vehicle for work-related travel is required.

EDUCATION AND/OR EXPERIENCE

• Preferred background in Marketing Advertising Business Entertainment Management Event Management Business Communication or Communication and Digital Media Studies.

QUALIFICATIONS

• Excellent project management communication writing and interpersonal skills.
• Strong attention to detail and ability to drive projects to completion.
• Working knowledge of Microsoft Office Canva CapCut and other relevant software.
• Ability to read write speak and understand English fluently.
• Professional written and verbal presentation skills.
• Ability to confidently communicate with individuals and groups while coordinating social media shoots and campaigns.
• Capacity to learn new computer systems quickly.
• Ability to work collaboratively in a team environment and represent the company positively.
• Commitment to upholding integrity and compliance standards required within a regulated gaming environment.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Ability to move throughout all areas of the casino including bending stooping reaching kneeling twisting and gripping as required.
• Ability to work at a computer in an office environment.
• Ability to thrive in a fast-paced multitasking environment while responding calmly and making sound decisions.
• Ability to respond to visual and auditory cues.

DISCLAIMER

Preference is given to Ak-Chin Community members and members of other recognized Arizona tribes.

This is not necessarily an exhaustive list of all responsibilities skills duties requirements efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies changes in personnel workload rush jobs or technical developments).