Marketing & Communications Manager

Who we are

Position Summary

Summary
SolidCAD is seeking a Marketing & Communications Manager to lead the execution engine behind our national marketing programs across AECO Manufacturing Infrastructure and Government industries.
This role is responsible for turning marketing strategy into consistent high-quality execution across campaigns digital platforms content events and partner marketing initiatives.
You will lead a team of specialists manage vendor marketing requirements and ensure campaigns communications SEO website updates and field marketing activities run with precision accountability and alignment to sales.
You report to the Director of Marketing and act as the operational bridge between marketing strategy sales needs vendors and day-to-day execution. While strategic direction and priorities are set in partnership with the Director of Marketing this role operates with a high degree of autonomy in how execution is planned managed and delivered.
Reports to: Director of Marketing
Department: SolidCAD Marketing (Canada part of Symetri global organization)
Role Type: Working Manager (People Manager Hands-On Execution)
Work Model: Remote with travel and in-office presence as required for some campaign initiative

In this role you will...

What You Will Own
Team Leadership & Execution Management
Lead and manage a team of 3 specialists:
oSEO & Digital Specialist
oField Marketing Specialist
oContent/SEO Specialist
Translate marketing strategy into weekly execution plans
Ensure assets blogs emails landing pages ads and events are delivered on time
Establish accountability workflows and timelines across the team

Campaign & Communications Execution
Oversee execution of multi-channel campaigns (email SEO paid social events webinars landing pages)
Manage internal marketing communications to sales and leadership on campaigns assets and results
Coordinate quarterly campaign alignment sessions with sales teams
Ensure messaging aligns with SolidCAD and Symetri brand evolution
Ensure sales enablement assets are clearly packaged accessible and easy to use
Drive internal awareness and adoption of campaigns through clear communication and follow-up
Act as the primary marketing point of contact for sales questions related to active campaigns
Digital Campaign & Website Oversight
Oversee the setup and execution of digital campaigns including landing pages emails paid ads and tracking
Ensure campaigns are properly built and launched inside HubSpot
Oversee website updates landing page creation and content publishing in WordPress
Maintain website accuracy performance and alignment with active campaigns
Ensure forms tracking and conversion paths are correctly configured
Coordinate with SEO & Digital Specialist on blog publishing and optimization
Content & Asset Management
Maintain organized access to marketing assets templates and campaign materials
Ensure content remains current on-brand and aligned with active campaigns
Retire outdated or duplicate assets to maintain clarity and consistency
Support internal teams in locating and using approved marketing materials
Vendor & Partner Marketing Management
Manage marketing requirements and MDF/co-marketing programs from vendors such as Autodesk Bluebeam and Symetri
Coordinate partner campaigns and ensure SolidCAD meets vendor obligations
Track vendor deliverables reporting requirements and alignment to campaigns
Support budget tracking and spend pacing across campaigns events and partner programs
Ensure vendor and MDF investments align with approved priorities and reporting requirements

Marketing Operations & Systems Awareness
Work daily within HubSpot Salesforce and ZoomInfo
Ensure campaigns lists workflows and reporting are properly structured
Understand how marketing campaigns connect to Salesforce visibility for sales
Support list building and targeting using ZoomInfo for campaigns and BDR outreach
Track campaign performance and report meaningful results tied to pipeline
Performance & Reporting Accountability
Own campaign performance reporting across MQLs SQLs pipeline influence and conversion metrics
Ensure accurate campaign attribution and data hygiene across HubSpot and Salesforce
Provide regular performance updates to marketing and sales leadership
Identify performance gaps and recommend execution-level optimizations to improve results
Ensure marketing activity clearly supports revenue and growth objectives
Field Marketing & Events Oversight
Oversee planning and execution of regional events executive events tradeshows and webinars
Ensure events tie directly into campaign strategy and follow-up plans

What Success Looks Like in 6 Months
The marketing team runs on clear timelines and accountability
Campaigns launch smoothly without last-minute scrambling
Vendor requirements are proactively managed
Sales clearly understands what marketing is running and how to use the assets
Website campaigns and SEO work together as one system
The Director of Marketing is focused on strategy not chasing execution

About you...

Required Experience
5 years in a marketing management campaign management or marketing operations role
Experience managing marketing specialists or coordinators
Experience coordinating multi-channel campaigns across digital content and events
Experience working with external vendors and partner marketing programs
Strong organizational and project management skills

Technology Stack Knowledge
Core Marketing & CRM Platforms (Required)
HubSpot
Salesforce
ZoomInfo

Website & Content Management
WordPress
Content publishing tools integrated with WordPress
SEO Analytics & Digital Performance
SEO tools (e.g. SEMrush or equivalent)
Google Analytics (GA4)
Google Tag Manager (working knowledge acceptable)

Advertising & Distribution Platforms
LinkedIn Campaign Manager
Paid media platforms (Google Ads or equivalent)

Event & Webinar Platforms
Zoom Webinars ON24 GoToWebinar or equivalent
Event management and registration tools

Marketing Operations & Productivity Tools
Project management tools ( or equivalent)
Digital asset management or shared repositories (Bynder SharePoint or equivalent)
Collaboration tools (Microsoft Teams Slack or equivalent)

Bonus points

Nice to Have (Highly Valued)
Experience in SaaS technology consulting or reseller channel marketing
Familiarity with Autodesk Bluebeam or similar technology ecosystems
Experience managing MDF/co-op marketing funds
Experience working closely with sales teams BDRs or SDR alignment
Experience supporting bilingual (EN/FR) marketing initiatives or regional market nuances in Canada
Familiarity with sales intelligence tool

Skills & Attributes
Operationally strong and process-driven
Excellent communicator across teams
Comfortable working inside marketing systems not just managing people
Detail-oriented with digital execution and quality control
Proactive organized and accountable
Able to translate strategy into execution without constant direction

Why choose SolidCAD

We are an Autodesk Authorized Training Center employing the largest team of industry technology experts in 2015 SolidCAD and Cansel another major Autodesk reseller in Canada joined forces. Together we provide the highest level of service expert support and customized offerings to ensure customer satisfaction.

For over 50 years Cansels national team of professionals combine software hardware and services to provide tailored solutions to improve your workflow from field to finish.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race ethnicity religion gender gender identity or expression sexual orientation disability or age.