Senior Communications Planner

El Segundo, CA - USA

Monthly Salary: $ 90 - 105

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

ABOUT THE AGENCY:

David&Goliath is an agency that adheres to one simple philosophy: be brave to inspire people and brands to take on their goliaths. To create lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades we have never wavered from it. We are not made for everyone. We are made for the few who believe that purpose isnt just a business proposition but a way of life. And for those who believe we can achieve the unthinkable together. David&Goliath is a collaborative empathetic and team-oriented culture that believes in taking on challenges that others might walk away from. Because the truth is nobody ever became great without first being brave.

ABOUT THE ROLE:

The SeniorCommunications Planner (aka Connections Planner) role acts as the liaison between Brand Planning Creative and Media. They will define the consumer journey so that the right messages reach our target audiences in the right a rapidly- evolving media and channel landscape the Sr. Comms Planner will be a cross-channel expert staying on top of the latest media culture and consumer trends to inspire and challenge our creative teams to think outside the box. They will also elevate our marketing strategies so that it drives creativity newness and excitement across channels.

THIS ROLE IS FOR YOU IF:

You understand how to develop and implement integrated communication campaigns including earned owned and shared content strategies

You take initiative and enjoy conceiving fresh ideas and innovative approaches for client partners and/or the agency

You are curious and constantly learning and demand the best of yourself no matter the task

Youre familiar with the evolving media landscape have strong media platform relationships and bring a track record of media relations outcomes

You seek to grow with the best enjoy collaborative processes and want a workplace where your work ethic is recognized and appreciated

RESPONSIBILITIES:

Define the campaign channel ecosystem to create a view of the overall communications plan and content strategy required to meet KPIs
Work with the strategy and creative teams to take a creative idea/platform and connect it across a variety of consumer touchpoints
Rather than focusing on messaging as our brand planners would this person will focus on the channel strategy with our media partners ensuring strategic alignment between medium and message
Develop and/or use consumer journeys to help facilitate planning
Be able to decipher existing qualitative and quantitative research reports data and analytics to determine the best ways to connect with our audience
Take on a total market approach when making recommendations

EXPERIENCE:

8 years of experience in a communications planning or strategy role at an advertising digital PR media and/or integrated marketing agency
Knowledge of both traditional and digital media planning
Experience with tech brands is a plus

Video Link (1 min. max); show us why youre brave! Were not looking for the highest quality editing just good content. The role is based in Los Angeles CA. The base salary is $90k - $105k plus benefits.

Please note: This role requires someone to be onsite in the D&G office 3 days per week Tuesdays Wednesdays and Thursdays. Some on-set production and occasional travel may also be required.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information veteran status or any other protected characteristic under applicable law. We are committed to providing an inclusive and accessible workplace where all employees can thrive.

Required Experience:

Senior IC

ABOUT THE AGENCY: David&Goliath is an agency that adheres to one simple philosophy: be brave to inspire people and brands to take on their goliaths. To create lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades we have never wavered from it. We are...