Portfolio Sales & Marketing Manager- Conventional Housing

POSITION: Portfolio Sales and Marketing Manager (PSM) - Level I

COMPENSATION: Pursuant to Colorado regulations if this job is performed in Colorado the salary range is $86000 - $91000 plus bonus potential. âEligible to participate in the company benefits plan. We offer health vision dental and pet insurance. We offer a 401(k) retirement plan student loan assistance licensing and continuing education reimbursement parental leave and housing allowances or gifts.

SUMMARY

As the Portfolio Sales and Marketing Manager you are responsible for the leasing and marketing success of an assigned group of communities (typically 15-20). This includes but is not limited to the oversight training and accountability of the Cardinal Way of Leasing (CWoL) platform and managing and monitoring the planning execution and effectiveness of all assigned communities Monthly Marketing Plans and marketing channels.

The PSM role has 3 levels for the PSM career path defined by impact years of experience knowledge and skills. The criteria responsibilities and qualifications needed to be met by the Team Member to grow in the career paths are as follows:

PSM Level I - RESPONSIBILITIES (Including but not limited to)

• Complete all assigned PSM Redbook tasks designated by the ADSM on a weekly monthly and yearly basis
• Execute train and administer Cardinals Sales Platform (Cardinal Way of Leasing).
• Execute the approved Cardinal Leasing Experience at all communities. This includes but is not limited to sales customer service curb appeal model presentation leasing technology and marketing etc.
• Provide regular and consistent feedback to the Leasing Teams with regards to phone and onsite tour performance via phone video conference virtual role playing and in person role-playing.
• Review and approve each communitys Monthly Marketing Plan (MMP). Communities that have been identified as yellow or red light will require additional attention to the execution of this plan.
• Provide on-site leasing sales and marketing training when required.
• Lead community marketing calls as needed and approve leasing strategies collateral orders specials advertising and outreach marketing initiatives.
• Guide on-site Team Members and ensure proper implementation of all marketing initiatives and activity at your portfolios communities. This may include housing fairs open houses orientations community events university and local marketing events promotional items social media website audits advertisements and online digital strategies.
• Consult with the onsite Community Manager and Portfolio Manager on counseling records for the on-site Leasing Team Members TMs for failure of CWoL shops training SOP violations follow-up effectiveness weekly leasing goals etc. once a problem has been identified.
• Strategic implementation and review of annual marketing plans.
• Monitor effectiveness of marketing mediums and provide recommendations to the Portfolio Manager monthly.
• Monitor and complete SolarWinds service requests for additional project or task assignments according to the policies about time allotment and acceptable tasks presented by the Associate Director of Sales and Marketing.
• Attend select client calls to present leasing and marketing strategies as needed on a weekly basis aligning with the time allotments set forth by the Associate Director of Sales and Marketings.
• Meet on a weekly basis with your direct reports to discuss performance and problem/solution-oriented questions. An agenda is required to be completed in advance of the weekly calls to ensure proactive communication.
• Meet on a bi-weekly basis with the Portfolio Managers that you have been assigned. Meetings can be scheduled more regularly on a as needed basis.

QUALIFICATIONS

• 3-5 years experience in property management with a focus on leasing and sales.
• Bachelors degree preferred.
• Strong communication and collaboration skills.
• Ability to motivate and energize a team.
• Knowledge of leasing and sales techniques.
• Computer skills including but not limited to email internet Word processing spreadsheet database and community management software.
• Knowledge of Microsoft Office and Google Apps for Business.
• Ability to define and solve problems collect and analyze data establish facts and draw valid conclusions.
• Ability to deal with several abstract and concrete variables.
• Understands and complies with all Fair Housing Laws and standards.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.
• Willingness to travel up to 40%.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment and also have frequent exposure to outside of apartment buildings and in all areas of the property including amenities and have frequent exposure to outside elements where temperature weather odors and/or landscape may be unpleasant and/or hazardous.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the Team Member is regularly required to use hands to finger type handle or feel and talk or hear. The Team Member regularly required to stand; walk; reach with hands and arms and climb stoop or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions including but not limited to rain snow heat hail wind and sleet.

The Team Member must be able to push pull lift carry or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus.

Required Experience:

Manager