Head of Content Strategy

Job Title : Head of Content Strategy
Job Type : Individual Contributor
Job Location: Singapore
Job Reporting: Chief Marketing Officer 

The Role
Were looking for a Head of Content Strategy to own and execute Finmos content strategy as a revenue lever spanning across brand demand generation product storytelling and lifecycle engagement.
This is a strategic hands-on leadership role. You will define Finmos narrative build scalable content engines and ensure content directly contributes to pipeline creation activation and revenue growth.

You will work closely with Growth Product Sales RevOps and external partners to translate complex financial workflows into clear high-converting narratives for founders CFOs and finance teams across startups MSMEs and mid-market companies.

What Youll Own
1. Content Strategy & Narrative
Define and own Finmos core narrative and messaging architecture by ICP segment and use case (startups MSMEs mid-market).
Build a full-funnel content strategy aligned to: Awareness Acquisition Activation Retention Expansion
Ensure consistent positioning across website campaigns product marketing sales enablement and thought leadership.

This role will also function as Finmos de-facto Product Marketing and Sales Enablement lead. You will be responsible for simplifying complex financial products into clear outcome-led messaging that directly supports sales conversations accelerates deal velocity and improves activation post-signup.

2. Multi-Channel Content Execution (with Performance Accountability)
Own strategy and performance across:
Website & SEO / AEO content (category pages solution pages comparison pages)
Product marketing content (landing pages feature explainers in-product education)
Demand generation campaigns (paid organic content)
Social (LinkedIn-led founder & CFO narratives)
Email & lifecycle journeys (activation onboarding expansion)
Case studies & customer storytelling
Gated assets: playbooks CFO toolkits templates benchmarks
Partner & co-marketing content
While agencies and internal teams support execution you own quality consistency
experimentation and outcomes.

3. Demand Generation & Lead Growth
Drive self-served sign-ups and activations through high-intent content.
Build scalable content engines that convert traffic into qualified sign-ups from
startups and MSMEs.
Develop high-value assets (playbooks CFO toolkits templates) to improve signup
conversion.
Partner with performance marketing to optimise conversion rates CAC and funnel efficiency
Create activation-focused content that accelerates time-to-value and product adoption across cash visibility forecasting payments and FX.
Use data and product signals to identify drop-offs and optimise content for ongoing usage and multi-product adoption.

4. Thought Leadership & Category Creation (supported by a PR agency)
Identify opportunities to position Finmo leadership as industry voices.
Build a structured podcast outreach strategy for CEO/CFO appearances.
Develop POV-led content around cash visibility financial control and modern CFO workflows.
Spot emerging conversations where Finmo can lead the narrative.

Why This Role Matters
Finmo is not just shipping features. We are shaping how modern businesses manage cash and financial decision-making.

The Head of Content Strategy will be central to:
Defining our category
Scaling demand efficiently
Turning content into a measurable growth and revenue engine

Qualifications :

What Were Looking For
8 - 10 years in content strategy ideally in B2B SaaS fintech accounting payments
or financial software.
Proven experience using content to drive pipeline activation and revenue not
just awareness.
Strong ability to simplify complex financial or technical products into compelling
narratives.
Deep understanding of funnels attribution and growth metrics.
Experience managing agencies and cross-functional teams.
Comfortable operating at both strategic and execution levels.
Highly analytical commercial and outcome-driven.

Keen for a career conversation Please submit your application.

Please note that only shortlisted candidates will be notified. By submitting your application you consent to the collection use and disclosure of your personal data contained in this document by Finmo Tech Pte Ltd and its subsidiaries and affiliates for assessing your career application.

At Finmo Diversity Equity & Inclusion powers global finance.

As a leading treasury and fintech company we know that bold ideas come from diverse voices. Thats why were building a truly inclusive workplace where every employee contractor client and partner feels valued heard and empowered.

We embrace differences across gender race age ability orientation background and more because they help us solve complex challenges and drive smarter innovation. Were committed to removing bias breaking down barriers and ensuring equity at every level.

Additional Information :

Location & Travel
Based in Singapore with meaningful regional travel across APAC as needed
Overseas travel expenses reimbursed per company policy

Compensation & Benefits (Summary)
Finmo offers a competitive package that typically includes:
Base salary performance incentive (target-based)
Equity participation (subject to Board approval and plan terms)
Annual leave policy (historically 20 days pro-rated per company policy)

Why join us

• High ownership high learning: you will help define how Finmo scales revenue in APAC
• A product and mission built around modern finance reality moving money globally while improving cash visibility liquidity control and risk management
• A tight feedback loop between teams where your insights materially shape what we build next
• Be part of a fast-growing innovative company at the forefront of the FinTech industry.
• Work with a passionate and supportive team dedicated to making an impact.
• Opportunity for significant career growth and professional development.
• Flexible working arrangements and a vibrant office culture.
• A chance to shape the future of global payments.

Ready to steward the finances of a global fintech
We are looking for a meticulous highly motivated Head of Content Strategy to manage our marketing engine. If you thrive in a fast-paced environment and have a passion for getting the basics right while building scalable finance processes Finmo is your next home.

How to Apply
Please submit your resume and a short note on availability and expectations on compensation.

Our Commitment

Finmo is an inclusive people-first workplace that values merit and performance. We are committed to equal opportunities for all and providing a supportive environment for our team to grow and we evaluate candidates based on merit performance and role fit.

Note: Submissions by recruitment agencies will not be accepted unless authorized by the Head of People & Culture. Only shortlisted candidates will be contacted.

Thank you for your interest in pursuing a career with Finmo!

Remote Work :

No

Employment Type :

Full-time