Director, Senior Copywriter
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 95000 - 105000
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
About the ANA
TheANAs (Association of National Advertisers) mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20000 brands and 50000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies including client-side marketers nonprofits universities and marketing solutions providers which include ad agencies marketing data science and technology suppliers law firms consultants and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers build stronger brands develop a more productive industry and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office Fridays remote)
Position Overview
The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy development and execution. The Director Senior Copywriter will play a vital role in this expanded team bringing campaign strategies to life through exceptional copywriting and creative execution. Reporting to the Senior Director of Marketing & Campaign Development this role owns written content across ANAs marketing channels and manages campaign production to ensure brand consistency and campaign effectiveness.
This is a hands-on creative role for a talented writer who can craft compelling messaging for multiple audiencesfrom C-suite marketers to conference attendeesand translate strategic briefs into high-performing creative assets.
Key Responsibilities
Copywriting & Content Creation (55%)
Experience
Starting pay range: $95000 to $105000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match flexible scheduling generous paid time off program casual dress code incentives and rewards.
To Apply:
If your skills experience and enthusiasm align with the requirements and responsibilities of this position please forward your resume with a cover letter and salary requirements to emailprotected. Note: only applicants who include salary requirements will be considered.
TheANAs (Association of National Advertisers) mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20000 brands and 50000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies including client-side marketers nonprofits universities and marketing solutions providers which include ad agencies marketing data science and technology suppliers law firms consultants and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers build stronger brands develop a more productive industry and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office Fridays remote)
Position Overview
The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy development and execution. The Director Senior Copywriter will play a vital role in this expanded team bringing campaign strategies to life through exceptional copywriting and creative execution. Reporting to the Senior Director of Marketing & Campaign Development this role owns written content across ANAs marketing channels and manages campaign production to ensure brand consistency and campaign effectiveness.
This is a hands-on creative role for a talented writer who can craft compelling messaging for multiple audiencesfrom C-suite marketers to conference attendeesand translate strategic briefs into high-performing creative assets.
Key Responsibilities
Copywriting & Content Creation (55%)
- Write persuasive on-brand copy for all marketing channels: emails social media paid ads landing pages event marketing sales materials website content
- Develop messaging that resonates with target audiences maintaining ANAs brand voice
- Create compelling subject lines CTAs and body copy optimized for each channel
- Adapt messaging for different audience segments (prospects members sponsors practice communities)
- Write long-form content including sales enablement materials campaign one-pagers and presentations
- Edit and refine copy from team members and external partners
- Translate campaign strategies into actionable creative briefs for designers and video producers partnering with them on asset development
- Manage creative production timelines
- Coordinate with external agency on creative execution when needed
- Lead campaign development process from concept through final delivery
- Ensure all deliverables meet brand guidelines and campaign objectives
- Serve as guardian of ANAs brand voice and messaging consistency
- Review all marketing materials for brand messaging alignment
- Develop and maintain templates and toolkits for repeatable campaigns
- Create style guides and messaging frameworks
- Train other team members on brand standards and writing best practices
- Partner with VP and Senior Director on brand messaging implementation
Experience
- Bachelors degree and 6-9 years in copywriting and creative roles (agency in-house or B2B marketing)
- Portfolio demonstrating versatility across channels formats and audiences
- Experience managing creative production and collaborating with designers
- B2B professional services or association marketing background preferred
- Track record of writing high-performing campaign copy
- Exceptional Writing: Clear compelling and persuasive across all formats
- Strategic Thinking: Understands how copy supports campaign objectives
- Brand Sensibility: Maintains consistent voice while adapting for audiences
- Production Management: Juggles multiple projects and deadlines effectively
- Collaboration: Works seamlessly with designers stakeholders cross-functional teams
- Creative Problem-Solving: Finds fresh angles and compelling narratives
- Expert-level writing and editing capabilities
- Proficiency with Microsoft Office
- Familiarity with CMS platforms email marketing tools social media platforms
- Basic understanding of design principles and production processes
- Experience with AI writing tools (ChatGPT Jasper etc.) a plus
Starting pay range: $95000 to $105000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match flexible scheduling generous paid time off program casual dress code incentives and rewards.
To Apply:
If your skills experience and enthusiasm align with the requirements and responsibilities of this position please forward your resume with a cover letter and salary requirements to emailprotected. Note: only applicants who include salary requirements will be considered.
Required Experience:
Director
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
