Sr. Marketing Manager, Digital US Wealth Marketing

Senior ManagerMarketing Digital U.S. Wealth Marketing

Join one of Forbes Most Trusted Companies and help shape the future ofWealthMarketing in the U.S.

At BMOweregrowing fastand our U.S. Wealth Marketing team is at the center of that expansion. This role is a critical driver of our digital transformation helping us deliver exceptional experiences for high-value clients and prospects.

Yourea dynamicandeffectivestrategic thinker with a strong appreciationand passion for client acquisition.Yourefascinated by consumerbehaviorand youknow how toleveragedata to tell compellingoutcomes.Yourea pro at turning insights into action and buildingstrategiesthatdrivedigital marketingresultswhile managing budget dollars.Thrivingin a fast-paced environment is where youshineand you have a deep passion for financial services.

This role is pivotal inleadingcustomer acquisitionefforts engagement and retention through performance marketing website strategy and innovative digital experiences.

You will oversee our website presence lead website migration efforts and manage a team that includes a CRM Manager.Youllalsobe responsible forSEM and lead generation programs that support sales enablement. This is a high-visibility role that requires a data-driven mindset strong leadership and a passion for delivering measurable business results in a highly competitive financial services landscape.

But most importantly:you want to be part of a culture of ideas fun and learning with smart(and often funny)people who do some of the most exciting successful work in banking and marketing.

WhatYoullDo

• Lead Digital Strategy:Own end-to-end digital marketing strategy and execution across paid and owned channels ensuring alignment with U.S. Wealth business goals.

• Website Leadership:Oversee website strategy and major migration projects design and implement regular updatesoptimizeUX and drive lead generation from the site.

• CRM & Personalization:Use Salesforce and Salesforce Marketing Cloud to deliver segmentation personalization and lifecycle marketing at scale forwealthaudiences.

• Data & Insights:Build advanced dashboards (Power BI or similar) to track performance andoptimizecampaigns in real time.

• Performance Marketing:Drive SEM and programmatic strategies to maximize ROI and conversion.

• Content & Editorial Planning:Develop and manage editorial calendars that keep our wealth-focused digital presence fresh relevant and impactful

• Sales Enablement -Partner with sales and product teams to develop lead generation strategies and sales enablement tools

• Collaboration:Work closely withthought leaderscreative and analytics teams to align strategies and accelerate growth.

What You Bring