Senior Assistant Manager, Outreach & Admissions
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Nanyang Business School competes with top business schools worldwide to attract top talents from diverse backgrounds to join its graduate programmes.
The Senior Assistant Manager plays an important role in implementing activities related to brand awareness and positioning marketing administering admissions processes and achieving the enrolment goals of assigned programmes. He/She reports to the Manager of Graduate Studies and collaborates closely with the other team members in the Marketing Recruitment and Admissions functions to achieve the collective goals. The programmes admit a high proportion of international candidates and compete with business schools from around the world. He/she will also cross-sell other graduate studies programmes as assigned.
Key Responsibilities include but not limited to the following:
Strategic Marketing
Assist in the development of a dynamic marketing plan for the new masters degree programme to achieve recruitment objectives.
Manage campaigns across country-specific channels and platforms.
Track the effectiveness of local and global marketing campaigns across channels.
Ensure regular monitoring of key performance indicators and incorporate feedback to enable adjustments.
Manage marketing and recruitment activities for local and international markets.
Assist in managing the performance of marketing agencies in terms of media buys in SEM social media etc.
Assist in generating marketing analytics reports for management.
Support and assist in gathering strategic market insights programme trends and directions based on market environments.
Prepare campaign briefs and coordinate with agencies on campaign execution.
Assist with the development of content for social media EDMs blogs etc.
Market and manage events to build awareness and pipeline for lead conversions in key recruitment markets.
Implement and execute new recruitment activities to raise awareness and appeal to targeted market segments.
Recruitment
Design and execute digital campaigns and automation for lead engagement.
Keenly follow up with prospective applicants to nurture them into applicants.
Provide timely responses to incoming enquiries related to programme application and onboarding matters.
Participate in outreach events such as fairs coffee chats info sessions to convert leads into applicants.
Support event marketing and organise outreach events such as masterclasses info sessions student sharing and coffee chats.
Admissions
Efficient and effective administration and processing of applications.
Accurately administer and manage application admissions and scholarship information.
Ensure applicants experiences at various touchpoints are positive and continually reviewed for improvements.
Maintain high engagement with applicants to ensure a high conversion of applicants to students.
Evaluate and assess applications to ensure candidates meet programme requirements.
Coordinate and conduct admission interviews to assess applicant suitability.
Monitor and analyse admissions data to identify trends and areas for improvement.
Assist in planning and executing orientation and onboarding activities for new students.
Work closely with Academic Directors to ensure alignment on admission criteria and standards.
Key competencies and qualifications requirements:
Degree in any field; Business or Marketing is preferred
Minimum of 5 years relevant experience
Strong organisational and time management skills with the ability to coordinate and manage multiple projects concurrently
Excellent oral and written communication skills with confidence in presenting to internal and external stakeholders
Ability to develop and maintain strong relationships with partners stakeholders and prospective students
Proven experience in event marketing execution and management
Familiarity with media channels content marketing and social media marketing
Proficiency in using CRM software and other relevant tools for tracking and managing marketing & recruitment activities
Experience in sales/leads generation
Experience in analysing implementing and redefining of processes and continuous enhancement of service levels
Understanding of the higher education landscape and market trends
Innovative mindset with a proactive approach to identifying opportunities for improvement and growth
Ability to work independently and collaboratively within a team environment
Exceptional attention to detail
The following competencies and attributes would be advantageous:
Excellent interpersonal and collaborative skills
High results and achievement oriented
People-oriented and team player
Able to work after-office hours/ weekend when required
We regret that only shortlisted candidates will be notified.
Required Experience:
Manager
Key Skills
- Culinary Experience
- Sales Experience
- Time Management
- Marketing
- Public Relations
- Customer Service
- Computer Skills
- Microsoft Outlook
- Basecamp
- Salesforce
- Inside Sales
- Recruiting
About Company
Nanyang Technological University is one of the top universities in Singapore offering undergraduate and postgraduate education in engineering, business, science, humanities, arts, social sciences, education and medicine.
