Senior Brand Manager – Brand Architecture & Activation Asia

Paris - France

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Want to join a fast-moving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry We are looking for a Senior Brand Manager Brand Architecture & Activation Asia! You will be based at The Island our office in central Paris.

Your key missions

Martell cognac is a strategic brand for Pernod Ricard group with 2 big geographical focuses: Asia and US/Africa.
Asia region and China in particular is where the brand has the strongest footprint from Ultra Premium to Prestige.

Working hand in hand with his peers the Senior Brand Manager Brand Architecture & Activation Asia
plays a central role in the annual Chinese New Year gifting campaign:
He initiates and leads the development of the Limited Edition designs across the Portfolio (from Ultra premium to Ultra Prestige)
He also contributes to the full ecosystem from Content to Merchandising & experience in order to secure maximum impact and talkability around the campaign activated in more than 15 markets..

On top of that he takes as full ownership of LOr Zodiac collectable from ideation to product development and drives content assets creation.

The role requires strong project management skills product development skills artistic sensibility and ability to work with diverse teams: Drive markets Creatives Product development team.

DESIGN THE CHINESE NEW YEAR LIMITED EDITIONS ACROSS PORTFOLIO

Lead the creative brief and design development in collaboration with the C&C across the portfolio (VSOP Noblige Cordon Bleu XO XXO)
If interest identify the Chinese artist & manage the collaboration (brief contract counterparts..)
Lead the product development with Cognac complying with 5 Stage Gate process and S&R guidelines
Engage the markets through IBP process and secure strong commitments (15 markets)
Tightly manage A&P budget and overcosts targets
Competitive benchmarking & format innovation

LEAD LOR ZODIAC COLLECTABLE FROM PRODUCT DEVELOPMENT TO CONTENT

Manage the development of the Zodiac collectable of LOr de Jean Martell the pinnacle of the collection
Collaborate tightly with Cellar Master
Lead the creative development of all content assets from product KV to moodshots
Work closely with creative teams & production to ensure delivery on time and on budget

CONTRIBUTE TO CONSUMER EXPERIENCE & ECOSYSTEM

With his peers actively contribute to the full ecosystem from Content to Merchandising & engagement
Work hand in hand with markets and Prestige team for gigantic pop-ups and HNWIs tailored experiences
Collaborate with PR team to drive talkability

If you recognize yourself in the description below dont wait to apply!

5 years of marketing experience in FMCG/Luxury with strong interest in Spirits industry. Understanding of Chinese culture is a strong plus.
Fluent in English French is a plus.
Strong project management skills very well organized with capacity to drive and adapt to very diverse profiles
Proven experience in product development (from design to technical execution)
Detail-oriented
Great collaboration skills across boarders

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Manager

Want to join a fast-moving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry We are looking for a Senior Brand Manager Brand Architecture & Activation Asia! You will be based at T...