PPC Google Ads Specialist

PPC / Google Ads Specialist
Location: Markham Office (Hybrid)

Come work with us to do what you love and stay for the Frontier TRACK

Team Centric: We each take responsibility for fostering an environment of personal and professional growth. We are eager to help support and collaborate with one another recognizing that we are better when we work together.

Respectful and Inclusive: We treat everyone the way we want to be treated and accept everyone on the team just as they are.

Autonomous and Accountable: We are entrusted with and given the space to do our work and in turn hold ourselves accountable for results.

Committed to Excellence: We are fueled by the desire to be our best and to make an impact now and tomorrow.

Keep it Real: We lead with integrity and genuineness in our work interactions and relationships.

Role Overview

We areseekinga detail-oriented performance-drivenPPC / Google Ads Specialistto manage the day-to-day execution and optimization of our paid advertising programs. This role is hands-on and execution-focused responsible for managing Google Ads (Shopping Performance Max Search Display) as well asmanagingprogrammatic advertising and paid social campaigns.

The ideal candidate is analytical organized and proactivesomeone who enjoys working in-platform dailyidentifyingopportunities troubleshooting issues and continuously improving performance across channels.

Key Responsibilities

Campaign Management & Execution

• Manage daily operations of Google Ads campaigns including Search Shopping Performance Max and Display

• Support and manage day-to-day execution of programmatic advertising and paid social campaigns

• Build launch andmaintaincampaigns ad groups keywords audiences and product feeds

• Ensure all campaigns follow best practices internal standards and naming conventions

• Execute bid adjustments budget pacing targeting updates and campaign refinements

Optimization & Performance

• Monitor campaign performance daily and proactively flag issues or opportunities

• Optimizekeywords search terms audiences bids creative assets and product groupings

• Run A/B tests on ad copy headlines extensions and creative variations

• Continuously improve ROAS CPA conversion rate and overall efficiency through disciplined optimization

Reporting & Insights

• Track key performance indicators including spend ROAS CPA CTR conversion rate and impression share

• Prepare and deliver monthly performance reports for the leadership team

• Surface insights trends and recommendations based on performance data

• Collaborate with marketing and data teams to align execution with broader goals

Quality Control & Troubleshooting

• Identifyand resolve disapproved ads feed issues tracking errors and delivery disruptions

• Ensure conversion tracking and tagging areaccurateand functioning properly

• Maintain clean organized account structures

• Support audits testing initiatives and platform updates as needed

Collaboration

• Work closely with marketing creative and data teams to execute campaigns effectively

• Implement changes tied to promotions seasonal initiatives and testing roadmaps

• Support cross-channel alignment across paid search programmatic and paid social

Required Qualifications

• 3 years of hands-on experience managing Google Ads accounts

• Strong experience with Shopping Performance Max and Search campaigns

• Proven ability to manage campaigns with precision and attention to detail

• Solid understanding of bidding strategies match types audiences and product feeds

• Experienceoptimizingtoward ROAS and CPA targets

• Experience in eCommerce or B2B eCommerce environments

• Strong working knowledge of GA4 including creating monthly performance reports

• Comfortable working with Google Tag Manager and conversion tracking

• Experience with Google Merchant Center and feed management

• Experience with A/B testing and experimentation frameworks

• HubSpot experience would be a plus!

What Success Looks Like

• Campaigns areaccurate well-structured and consistentlyoptimized

• Issues areidentifiedand resolved proactively beforeimpactingperformance

• Paid media efficiency and results improve steadily over time

• The marketing team can rely on consistent high-quality day-to-day execution

Why join us (Brace yourself)

• We offer competitive compensation

• Extended Health and Dental Benefits Plan (100% Employer-paid Premiums on eligible benefits)

• Continuous Learning Assistance Program reimbursing up to $1500 per calendar year

• Group RRSP (Non-match)

• 15 Vacation Days to start and scale to 20 Vacation Days.

• Paid Religious Holidays and Volunteer Days

• Flexibility to help you balance work and life

• Corporate GoodLife Fitness Membership Discount

• Supportive leadership team and Culture Committee that works to maintain a positive culture

• Fully stocked snacks team BBQs and other company paid meals (we love to eat!)

What are we at the frontier of

Providing quality and top brand dental supplies to dental practices all across North America. Our customers trust our deep knowledge of the dental trade and our ability to provide the right products at competitive prices all through simple and efficient channels. We currently sell and distribute more than 30000 unique products to 3000 dental offices in Canada and the U.S. Were on the cusp of something big.

With roots in the dental wholesale and distribution industry Frontier Dental Supply Inc. was formed in 2016. We are headquartered in the Greater Toronto Area (GTA).

We are proud to have been certified and awarded the following:

Great Place to Work for four consecutive years.

The Best Workplaces in 2021.

Finalist for Fastest Growing Company 2021 and Startup Business of the Year 2021 by CanadianSME.

Excellence in Customer Service 2023.

Who is at the frontier of our success

Our people. Our people make it all possible. Thats why we seek to grow our team with individuals who desire to stay on course the Frontier TRACK.

Learn more about what its like to work at Frontier Dental Supply Inc. from our very own employees on our Glassdoor page.

Were rooting for you! We thank all candidates for taking the time to apply. However only those candidates selected to move forward in our recruitment process will be contacted.

Here at Frontier Dental we are a diverse team that nurtures an inclusive environment. We attribute our growth significantly to our ability to learn from one anothers perspectives. Frontier Dental values the unique skills and experiences of each of our candidates; recognizing that each prospective team member contributes to our efforts in building a diverse and inclusive place to work. We are committed to being an equal opportunity employer and are happy to provide accommodations upon request at all stages of the recruitment process. Should you require any disability-related accommodation to support your participation in our recruitment process please notify us and we will work with you to meet your accessibility needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of employees so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time as needed.

Frontier Dental uses an automated Applicant Screening Tool to assist in reviewing applications. This tool evaluates candidates based on job-related criteria including skills experience and qualifications listed in your application materials.

You may request an alternative non-automated assessment or an explanation of how the evaluation was conducted by contacting . All notices and candidate requests will be documented for compliance purposes

Required Experience:

IC