Integrated Campaign Strategist

Hybrid - San Diego CA

*Hybrid Requirements:Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Location:San Diego CA

85SIXTY is a performance-driven agency focused on helping brands grow through integrated marketing and technology solutions. We have an acute focus on big-picture thinking and driving our clients business growth by developing integrated strategy that transitions into sharp coordinated tactical execution. We are looking for an Integrated Campaign Strategist to lead cross-channel ideation strategy media planning analytics and optimized activations.

Role Overview: As an Integrated Campaign Strategist youll thread planning and delivering measurable outcomes across our teams of paid media creative social and analytics specialists. You are able to connect paid media efforts to owned shared and earned media. This position also acts as a strategic extension to our Account Managers by directly fielding and discussing technical media questions from our clients related to channel recommendations targeting KPIs results and optimizations. We expect this person to be progressive in their understanding of consumer patterns and emerging media trends.

The person should have several years of experience across campaign planning/strategy and media buying/activation with both large and small consumer focused brands. The idea candidate for this position loves data and has the proven ability to lead strategic planning initiatives including deck writing budget and channel allocation and audience development. You should have experience building well informed integrated media plans. Experience working with consumer-focused omni-channel brands is desired.

This is a hybrid role based out of our San Diego office.

Responsibilities:

• Develop actionable campaign strategies aligned with client growth goals which span paid media creative and content.
• Serve as a media expert advising clients on optimizations and new campaign ideas.
• Collaborate with account teams to understand and meet client expectations for growth including methodical testing.
• Use reporting tools and resources (combination of internal reporting client provided reporting and in-platform data) to monitor performance identify improvement areas and anticipate issues.
• Educate clients and propose proactive solutions for growth.
• Work with cross-functional teams to integrate consumer insights into client strategies and plans.
• Own the development of strategic proposals and client facing POVs coordinating with necessary teams to account for all relevant inputs
• Review client deliverables for quality ensuring that recommendations and work product are sound and viable
• Assume accountability and ownership of campaign planning for assigned client accounts.
• Assist with in-platform tasks and participate in client meetings workshops and planning sessions.
• Monitor marketing trends and recommend new strategies.
• Help create communication plans set KPIs and determine channel mix and budgets.
• Support new business development efforts.

Desired Qualifications:

• Experience in media planning buying and activation across digital and traditional channels. Minimum 4 years of hands-on buying/ managing media in at least one performance platform (GoogleAds Meta Business Manager DV360 The Trade Desk etc) is required.
• Experience working on integrated campaigns from the ground up using insights to drive creative media content and other types of activation.
• Strong data analysis skills attention to detail and familiarity with media and analytics platforms.
• Ability to translate data insights into actionable strategies and optimizations.
• Understanding of brand and performance media and the synergy across the two.
• Experience utilizing data to derive insights and to adjust plans in real-time in the interest of performance.
• Familiarity with different approaches to campaign & media measurement.
• Experience with media industry research and planning tools (i.e. ComScore MRI YouGov GWI Kantar Pathmatics).
• Strong understanding of first-party data principals including first-party data activation tactics.
• Collaborative with strong interpersonal skills and client-facing experience.
• Natural proven leadership instincts that both your clients and internal team will trust.
• Flexibility to travel for work meetings and events

Benefits:

• Competitive salary and benefits package.

• Medical Dental Vision
• Life/AD&D
• FSA - Health/Dependent Care
• Voluntary Life/AD&D
• Retirement Plan

• FTO - Flexible Time Off
• Paid Holidays Annually: 13
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.

Compensation Disclaimer:

Compensation Range: $105000 - $120000 annually. Actual compensation is based on multiple factors that are unique to each candidate including and not limited to job-related knowledge level of relevant experience education skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement:

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race color religion marital status age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status or any other status protected under federal state or local law.

Staffing / Recruiting Agencies:

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at 85SIXTY. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles applications or resumes and any such submissions will be considered unsolicited. 85SIXTY does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias 85SIXTY employees or any other company location. 85SIXTY is not responsible for any fees related to unsolicited resumes/applications.

Fake Job Postings Statement:

Please be aware of fictitious job postings consulting engagements solicitations or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to induce you to pay a fee for services related to recruitment or training. 85SIXTY does NOT charge any application processing or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of 85SIXTY please send us an email at HR @ before taking any further action in relation to the correspondence recruitment or hiring process. All genuine job openings will be posted on our careers page at Planner Communications Planner Communications Strategist.

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