Customer Lifecycle & Investment Experience Lead

About Splint Invest

Splint Invest gives investors access to professionally managed alternative assets from art and collectibles to wine and other tangible investments.

Our investors are deliberate long-term oriented and selective. They dont invest every day but when they do they expect clarity relevance and strong conviction.

The problem this role solves

Splint Invest already has strong demand and a base of engaged investors. Whats missing is a clear owner for bringing users back into the app at the right moments when it actually makes sense for them to engage and invest.

This role exists to improve when why and how investors return to the app and to turn that engagement into meaningful GMV over time.

For context by GMV we mean the volume of assets (art collectibles etc) sold via the app. You may also think of it as new AUM if youre familiar with the financial services space.

Your mission

Increase DAU and incremental GMV by making Splint more worth opening and by reconnecting inactive and semi-active users to relevant asset releases. Youll achieve this through better lifecycle timing clearer investment decision support and closer alignment between releases portfolio updates and communication.

Tasks

What youll own

You own the lifecycle layer of asset releases and reactivation end to end.

This role is intentionally broad. Depending on your strengths you may lean more into some areas than others but youll own the outcome end-to-end.

Concretely this includes:

Lifecycle & reactivation

• Defining and maintaining inactive and semi-active user cohorts
• Bring inactive or less-active investors back into the app
• Decide when to communicate and when not to
• Improve DAU and GMV without over-relying on constant monetary incentives (youll have the freedom to use them tactically instead)

Investment experience & communication

• Shape how investment opportunities are presented in communications (email in-app pushes etc)
• Collaborate with the asset team to understand the investment thesis behind an asset and surface this information to users in a digestible way
• Ensure investors understand why an opportunity matters and why now
• Collaborate with the asset team to understand changes in valuation market news and asset comparables and help users understand how their portfolio is evolving
• Position Splint Invest as a trusted asset manager and alternative investment platform by highlighting exits returns track record our experts and our process.

Release timing & demand planning

• Coordinate with product and asset teams on release sequencing in order to ensure demand and supply are optimally aligned
• Leverage portfolio events (valuations exits milestones) as engagement triggers
• Schedule and optimize release announcement emails and reminders

Experimentation & learning

• Run structured experiments across messaging timing segmentation incentives channel mix (email push in-app paid retargeting compliant alternatives) and presentation
• Measure impact on DAU reactivation and GMV not just opens or clicks
• Turn learnings into repeatable playbooks

What success looks like

• More stable and predictable DAU
• Higher GMV per active user
• Better reactivation of previously active investors
• Fewer but more effective communications
• Opt-outs and complaints remain controlled despite increased experimentation
• Clear insight into why users open the app and invest or why not

Requirements

We expect strong candidates to come from different backgrounds. You might be:

• A lifecycle / CRM strategist who wants to move beyond tooling and into real business impact
• A growth or product-adjacent marketer who thinks in experiments and loves understanding user behaviour
• An investment-savvy content or communications lead who enjoys translating complex investment theses into digestible and actionable insights
• A generalist with strong judgement who likes owning messy but high-leverage problems

What matters most is how you think and how youll run experiments to improve the levers you will find in order to bring users back to the app consistently not which box you come from.

This role is not for:

• A pure email or CRM operator
• A performance marketer who only optimizes CAC or ROAS
• Someone who needs perfect attribution to start testing
• Someone uncomfortable with revenue accountability

What youll need:

• Experience working on lifecycle retention growth or product engagement
• Strong analytical thinking and comfort with experimentation
• Ability to collaborate with product asset and marketing teams
• Good judgement about relevance timing and user intent
• Comfort owning outcomes not just execution

Benefits

Why Splint Invest

• Work at one of Switzerlands Top 100 Startups recognized for innovation in fintech.
• Enjoy deep autonomy youll have ownership of your topic
• Fast-track your learning: youll be part of the marketing team but youll also collaborate closely with investment analysts product and leadership.
• We value clear thinking ownership and good judgment over process and optics. If you have a strong case youll be trusted to act.
• Youll be part of a small ambitious team building a category-defining investment platform where your work has visible impact and compounds quickly.

If youre motivated by ownership enjoy experimentation and are looking to build systems that have a real impact wed love to hear from you.