Digital Media Campaign Strategist

DIGITAL MEDIA CAMPAIGN STRATEGIST

Schaefer is a collaborative in-person culture and this role is based in our Fort Worth office. Were looking for someone who is excited to be part of the day-to-day agency environment and can work onsite with our team upon hire. At this time we are not hiring for remote or delayed-relocation must be legally authorized to work in the United States at the time of hire. Schaefer Advertising Co. is not able to provide visa sponsorship or employment-based immigration support for this role.

At Schaefer Ad Co. our goal as an agency is to make life better for our clients our team our community and ourselves. Our culture impacts every area of the agency and is rooted within every employee from the top down. Across each discipline every person at the agency is encouraged to be their best selves even the agency dog. That is why Schaefer Ad Co. is more than just one person or a name on a building or even just a place where people come to work. It is a place that fosters community where differences are admired and out-of-the-box ideas are encouraged. Within these four walls is an environment that demands self and team growth via exposure to new things. This mindset is what drives our agency to be an empowering place to work that always strives to maintain a fun engaging and collaborative environment.

Whether it is through our various Schaefer outings or our internal kitchen happy hours at Schaefer individuality is celebrated at every opportunity. The result of this type of environment is a place that every employee is proud to call home. Because at Schaefer Ad Co. we are more than just merely coworkers we are a family and not the type that is simply united by blood or are forced to spend the holiday together but a group of people who genuinely trust care about and look out for each other.

VISION

• Schaefer Advertising Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team. As part of this team this person will work closely with media leadership digital media and account teams to plan execute and optimize paid digital campaigns across Paid Search Paid Social Programmatic Display and emerging performance channels.
• This role supports Schaefers three key verticals healthcare real estate development and destination and entertainment and plays a central role in turning media investment into meaningful business outcomes. The vision for this position is the addition of a highly detailed analytically minded and strategically curious person who brings both discipline and creativity to campaign management.
• Modern digital media is no longer just about placing ads it is about building intelligent systems that combine data technology audiences and creative to drive performance. As platforms increasingly rely on automation and AI-powered optimization this role is designed for someone who understands how to use those tools thoughtfully applying human insight and strategic thinking to guide results.
• This person will be expected to manage campaigns with diligence speed and accuracy while continually looking for smarter ways to improve performance efficiency and ROI. They will bring forward new ideas test new approaches and provide meaningful recommendations that help clients grow.

KEY RESPONSIBILITIES

• The Digital Media Campaign Strategist will be responsible for planning and buying digital media for campaigns across our vertical clients. Planning and buying will be executed with the oversight of media leadership and in conjunction with Account Service Digital Media and external partners
• The role includes building launching and managing digital campaigns across multichannel plans.

Campaign Strategy & Planning (20%)

• Develop and launch multichannel digital strategies aligned to client goals
• Partner with Account Service Media Leadership and external partners to shape campaign approach
• Bring forward new ideas test new approaches and make recommendations that drive efficiency and ROI

Campaign Management & Optimization (40%)

• A focused expertise on both Paid Social and Organic Social is critical to this position but the role will also require the ability to manage programmatic streaming publication and other emerging tactics with input from leadership and the team.
• This management includes the daily management of campaign budgets and pacing and maintaining digital spend sheets by client and campaign ensuring accuracy transparency and accountability across all media investment.
• This person will monitor performance throughout the month identifying opportunities for optimization testing and improvement. They will conduct competitive and market analysis implement creative and audience testing

Performance Analysis (20%)

• The Digital Media Campaign Strategist will contribute to campaign analytics report development by providing thoughtful insights and recommendations based on the campaign knowledge and expertise within the campaign tactic

Client Communication & Presentation (15%)

• Able to clearly explain campaign performance and reporting outputs in a client-friendly non-technical way
• Support live client meetings by addressing data-related questions and providing clarification on performance trends
• Demonstrates professionalism and confidence when presenting or speaking in client-facing settings

Team Enablement & Innovation (5%)

• Support training and development of junior team members through knowledge sharing QA and best-practice guidance.
• Contribute to process improvements that increase efficiency consistency and campaign quality.
• Serve as a subject-matter resource for platform updates new capabilities and emerging trends.

QUALIFICATIONS & SKILLS

• The ideal candidate will have at least three years of hands-on experience managing Paid Social campaigns within Meta TikTok LinkedIn and emerging tactics with additional experience in paid search programmatic and streaming channels.
• Experience in an agency or platform environment is required along with a solid understanding of how digital platforms connect including Google Ads GA4 Google Tag Manager CRM or audience platforms.
• Experience managing display or programmatic campaigns working with automation and AI-driven bidding tools and handling monthly budgets of $10000 or more is highly valued. Familiarity with Looker Studio (formerly Data Studio) performance dashboards and conversion-driven reporting is also a plus.
• Above all we are looking for someone who brings both precision and perspective someone who understands how creative audience and media work together and who is excited to keep learning as technology and platforms continue to evolve.

BENEFITS

• 401k with 3% Employer Contribution
• Health Dental Vision and Life Insurance
• Generous Holiday Schedule and PTO Program
• Annual Incentive Program
• Supportive Parental Leave Program
• Make Life Better Paid Volunteer and Community Service Program
• Dog Friendly Office
• Hybrid Work Week M-Th in office Fri WFH
• No Work on Your Birthday
• Fun Company Events
• Voted Blest Places to Work Fort Worth
• Voted Best Places for Working Parents

Schaefer Advertising Co Talent Philosophy

Performance:

Every job in the world comes with a certain set of expectations. But at Schaefer we set the bar unapologetically high. Exceeding expectations is a great place to start. Every job matters and whether its behind the scenes or in front of our clients performing each task with excellence is what sets us apart.

Behavior:

Every Schaefer employee is responsible for positively contributing to the length and breadth of our culture. We have a responsibility to each other and to our clients so we will be

our best healthiest selves. That doesnt mean were all the same; were a diverse collection of personalities preferences tastes and talents. We will be patient. We will be kind. We will be respectful and compassionate. We will put others first. We will always tackle conflict with respect.

Differentiation:

Good work is expected. Great work is rewarded. We all play a role in advancing this company forward and each persons path will be clearly defined based on their responsibilities performance capacity to grow and drive to learn. We invest and reward employees who consistently demonstrate a drive for company and personal growth.

Transparency:

We will provide a clear path for all employees through training and experiences to develop the skills and characteristics needed for advancement. We value transparency in the form of open and honest dialogue across every position in the company. We want to understand your career aspirations and we will be transparent with you as that relates to your opportunity for growth and advancement.

Accountability:

No ones perfect. And no ones an island. If were going to meet our high standards and lofty goals for growth and achievement we all need accountability. To us this isnt a looking down but a coming alongside of one another as we all pursue excellence. You have a responsibility to yourself and to the agency to do what you say you are going to do when you said you were going to do it. And help hold others accountable to doing the same.

Whats Next If this opportunity and more importantly Schaefer Advertising feels like the right fit for you please submit your resume and cover letter here. All applicants will be contacted by our team with a follow up response. Our hiring process is rigorous so expect a deep dive into not only what you know but who you are all designed to ensure that we make the best hiring decisions for you and us.