Social Media Specialist

Recognized by Newsweek in 2024 and 2025 as one of Americas Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

• Medical Dental Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident critical illness and hospital indemnity Insurance and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicants skills and experience. Role is also eligible for team based bonus opportunities. Temporary associates are not benefits eligible but may participate in the companys 401(k) program.

Veterans transitioning active duty military personnel and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen Brookdale offers to advance fees for naturalization (Form N-400) application costs up to $725 less applicable taxes and withholding for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Creates designs and executes content images and videos for Brookdale social media platforms including Facebook Twitter Linkedin Pinterest and Instagram.

1. Controls information flow from public website by checking and sorting emails in mailbox including leads comments vendor inquiries and reviews; forwards to appropriate associates for follow up and provides advice for social media related issues.
2. Coordinates the acquisition of website images and community videos with vendors; crops uploads and manages community photo and video galleries.
3. Provides guidance and support to less experienced social media users at communities for Facebook pages; designs and presents weekly AdobeConnect Webinar.
4. Creates and schedules daily Facebook and Twitter posts.
5. Monitors social media platforms and alerts appropriate associates to negative social media posts for resolution.
6. Researches expected business-and user-benefits and potential limitations of social networking platforms.
7. Assesses implementation options based on continuously evolving social media platforms and recommends most appropriate process.
8. Implements creative strategies to promote the organizations product lines through social media. Creates graphic designs for social networking projects allowing for brand identification through penetration ofon-line social media.
9. Solicits creates and posts content that attracts attention and encourages readers to share content within their social networks.
10. Updates and maintains all web-related expenses. Reviews web team expenses and submits monthly receipts. Codes reallocates and submits monthly invoices.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Education and Experience
Bachelors Degree in Graphic Design Advertising Design or other related field required. Minimum three years experience in Graphic Design or Advertising Design and/or social media.

Certifications Licenses and Other Special Requirements
None

Management/Decision Making
Uses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems using standard procedures and precedents. Knows when to refer issues to supervisor and when to handle them personally.

Knowledge and Skills
Has a working knowledge of a skill or discipline that requires basic analytic ability. Has an overall understanding of the work environment and process. Has a working knowledge of the organization. Possesses excellent creative design skills. Proficient in graphic design and marketing software such as Quark Adobe Illustrator PhotoShop and Acrobat. Ability to work in a multi-tasked fast-paced environment and meet demanding deadlines. Excellent customer service skills required. Copy writing skills required. Possesses excellent verbal and written communication skills.

Physical Demands and Working Conditions

• Standing
• Requires interaction with co-workers residents or vendors
• Walking
• Sitting
• Occasional weekend evening or night work if needed to ensure shift coverage
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop kneel crouch or crawl
• Talk or hear
• Ability to lift: Up to 25 pounds
• Requires Travel: Occasionally
• Vision

Brookdale is an equal opportunity employer and a drug-free workplace.