Senior Analyst, CRM

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman a sculptor and his wife Sybil a painter and ceramicist. When the artists began collaborating their goal was simply to make beautiful objects to wear. Led today by their son Evan David Yurman creates timeless yet contemporary collections for women and men defined by inspiration innovation consummate craftsmanship and cable the brands artistic signature. David Yurman collections are available at 50 retail stores throughout the United States Canada Hong Kong and France and at over 300 locations worldwide through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman creativity innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown New York City artistic passion informs each and every jewelry design. The Yurman familys guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Senior Analyst CRM

Role Overview
Were looking for a hands-on Omni channel - CRM Analyst to plan execute and measure lifecycle across both retail and ecomm. Youll own definitions reporting and performance readouts ensuring CRM has the information needed to communicate with and optimize our audience.

Youll work closely with CRM Retail Customer care Email Analytics and Data Engineering to translate data insights into meaningful CRM activations. This role is for someone who understands omni channel analytics and how the customer moves seamlessly between retail ecomm and customer care. Someone who is equally comfortable hands-on in data and explaining results to non-technical partners.

Essential Duties & Responsibilities:

• Define and maintain core CRM customer and segment definitions (e.g. tenure lifecycle stage value tiers lapsed/reactivated channel preferences).
• Build and automate CRM reporting across both retail and ecomm (file health acquisition repeat reactivation churn and campaign performance).
• Build automate and maintain CRM dashboards and performance reports across retail e-commerce and clienteling channels.
• Analyze customer behavior segmentation lifecycle journeys and sales performance to identify opportunities to grow retention and loyalty across channels (Retail and ecom)
• Track omni-channel campaign performance from email to clienteling outreach for both retail and customer care and in-store activations.
• Build measurement framework for marketing campaigns for Retail Customer Care & Email to report on client engagement across segments and demo.
• Support A/B testing cohort analysis predictive modeling and customer LTV forecasting.
• Work closely with CRM Retail and Customer care to measure effectiveness of CRM loyalty campaigns and monthly outreach plans.
• Lead Loyalty analytics to support the CRM strategy and identify key opportunities for the business
• Create cohort and time-based views to answer questions like:

-How quickly do store-first vs eCom-first customers repeat

-Are 2nd purchase rates changing over time or by channel

-Which lifecycle segments are over/under-performing vs plan

• Design and measure structured tests (offers cadence segment strategies new journeys) and deliver tight business-first readouts.
• Reconcile and QA data across systems (POS ecommerce ESP CDP data warehouse) to ensure a single trusted view of CRM performance.
• Partner with Data Engineering to improve data availability quality and documentation for CRM use cases (attributes events consent flags channel availability).
• Build clear recurring views for stakeholders (dashboards decks exports) that show whats working what isnt and where to focus next.

Essential Qualifications

• Minimum 35 years in CRM / customer / lifecycle analytics (retail ecommerce or similar).
• Strong SQL (complex joins aggregations window functions) for building customer/cohort views directly from transactions and customer tables.
• Experience with major CRM / ESP / CDP platforms (e.g. Salesforce Marketing Cloud Data cloud Salesforce Service/ Sales cloud).
• Experience working with omnichannel data (store ecomm) and stitching performance back to customers or segments.
• Exposure to Customer segmentation CLTV methodologies CRM outreach measurement and loyalty program strategies.
• Proven ability to turn vague business questions into structured analysis tests and clear recommendations.
• Comfortable working in a modern data stack (e.g. Snowflake/BigQuery or similar) plus solid Excel/Google Sheets skills.
• High attention to detail and strong QA instincts when numbers dont line up (digging into sources logic and joins).
• Clear communicator who can summarize complex analyses in concise business-friendly language.

Other Qualifications

• Tableau Sigma or similar BI tools for building self-serve dashboards and stakeholder views.
• GA4 Adobe Analytics or similar for tying CRM performance to digital behavior and funnel metrics.
• Experience designing or interpreting incrementality tests holdouts or lift studies for CRM.

Location

New York NY (TriBeca) Hybrid Monday-Friday

Travel

None required

Estimated Base Salary: $00

Base pay is one component of David Yurmans total compensation package which may also include the following for eligible employees: access to healthcare benefits 401(k) plan bonus employee discounts Summer Fridays (corporate roles) generous paid time off sick time and more.

Diversity Equity & Inclusion at David Yurman

As a company founded by artists David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community and we cherish the diversity of our employees backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individuals age race creed color religion national origin sex (including pregnancy sexual orientation gender).