SEO Lead

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

About the role

Were looking for an SEO Lead to join Anthropics growing marketing team. Youll own organic search strategy and technical SEO infrastructure across Anthropics web properties including and ensuring our products and developer resources are discoverable performant and well-positioned in an evolving search landscape.

This is a high-impact hands-on individual contributor role at the intersection of marketing engineering and data. Youll independently define and execute the technical SEO roadmap drive site experimentation and conversion optimization and make strategic recommendations that shape how we invest in organic growth. Youll partner closely with engineering content and analytics teams to scale organic discovery operating with a high degree of autonomy while keeping cross-functional stakeholders aligned.

As AI reshapes how people search for and discover information youll also help define our strategy for emerging search experiences like AI Overviews and answer engines. This role is ideal for someone who thrives in fast-moving technically complex environments and who is energized by the opportunity to build foundational SEO infrastructure at a company whose products are at the forefront of AI.

Responsibilities

Technical SEO Strategy & Infrastructure

• Own technical SEO strategy and execution across all Anthropic web properties

• Implement and maintain sitemaps structured data (JSON-LD) canonical tags redirect strategies and across multiple domains

• Optimize site speed mobile performance and Core Web Vitals across documentation and marketing properties

• Monitor crawl efficiency indexing status and search performance using Google Search Console and log file analysis

• Establish SEO observability and monitoring infrastructure with automated alerting for technical issues

• Develop and maintain the SEO playbook for international expansion including hreflang implementation and localized content optimization

Documentation & Content Optimization

• Build and own the content roadmap spanning developers enterprise decision-makers and prosumers to support organic discovery of our core products by partnering with product marketing developer relations education teams and more

• Audit and optimize documentation search rankings and information architecture for developer-focused content

• Partner with engineering teams on documentation platform configuration and optimization

• Build SEO best practices directly into content management and documentation workflows

• Optimize content structure and markup for AI Overviews and other LLM-powered search experiences

Analytics Experimentation & Performance

• Build and maintain dashboards (Google Analytics 4 BigQuery Hex) to track search visibility rankings and organic traffic

• Conduct regular technical audits using tools like Screaming Frog Ahrefs SEMrush and Google Search Console

• Design execute and analyze A/B and multivariate experiments across key conversion flows (signup onboarding upgrade) using experimentation platforms like Statsig

• Define experiment hypotheses ensure statistical rigor in test design and analysis and translate results into actionable recommendations

• Monitor and analyze performance in AI-powered search environments including AI Overviews and other answer engines

Cross-Functional Partnership

• Collaborate with engineering teams on platform implementation CDN configuration and web infrastructure decisions

• Partner with content and product marketing teams on information architecture content strategy and messaging optimization for search intent

• Coordinate with data science and analytics on measurement reporting and user behavior insights

• Present SEO performance experiment results and strategic recommendations to leadership and cross-functional stakeholders

You may be a good fit if you:

• Have 8 years of technical SEO experience ideally at a developer tools SaaS or technical product company

• Have deep understanding of how search engines crawl render and index JavaScript-heavy sites and static site generators

• Have expertise in complex technical SEO challenges: site migrations canonicalization redirect strategies and duplicate content resolution

• Have strong knowledge of HTTP status codes CDN configuration DNS and web infrastructure

• Are proficient with HTML and CSS with the ability to review code for SEO issues

• Have hands-on experience with SEO tools (Screaming Frog Ahrefs SEMrush) and Google Search Console including log file analysis and crawl budget optimization

• Have experience optimizing documentation sites and technical content for developer audiences

• Take a data-driven approach to identifying and prioritizing SEO opportunities using analytics and crawl data

• Have experience running controlled experiments on websites with a solid understanding of statistical significance sample sizing and test design

• Have strong project management skills and can manage multiple technical initiatives simultaneously

• Communicate effectively and can influence cross-functional stakeholders including engineering teams

• Are excited about Anthropics mission to develop AI that is safe beneficial and steerable

Strong candidates may also have:

• Experience with documentation platforms (Mintlify Docusaurus GitBook ReadMe)

• Familiarity with JavaScript frameworks and modern web development stacks

• Experience with Cloudflare CDN configuration and optimization

• Knowledge of Segment BigQuery Google Analytics 4 Hex or similar data infrastructure

• Experience with schema markup and structured data implementation (JSON-LD)

• Background in B2B SaaS developer tools or AI/ML products

• Understanding of developer search behavior and technical content discovery patterns

• Experience with international SEO and multilingual content optimization

• Experience scaling SEO programs establishing processes building infrastructure and enabling teams

• Understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for LLM-powered search

• Experience optimizing content for AI Overviews featured snippets and entity-based search results

Logistics

Education requirements: We require at least a Bachelors degree in a related field or equivalent experience.

Location-based hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams remember that Anthropic recruiters only contact you some cases we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money fees or banking information before your first day. If youre ever unsure about a communication dont click any linksvisit for confirmed position openings.

How were different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT-3 Circuit-Based Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues. Guidance on Candidates AI Usage:Learn aboutour policyfor using AI in our application process