Head of Campaign Management & Event

The Head of Campaign and Event is responsible for shaping and executing the strategic direction of the Agency business through impactful campaigns and events. This role plays a pivotal part in defining long-term goals making data-driven decisions and guiding the Agency business toward sustainable growth and success.

Position Responsibilities:

Campaign Development and Execution

• Develop and implement creative campaigns to support agency business expansion across Tied Agency and ALCs.

• Collaborate with Agency Sales Recruitment and Strategy teams to align campaign objectives with business goals.

• Partner with Marketing and Actuarial teams to design campaigns focused on recruitment agent activation and agency leader team building.

• Analyze campaign performance to identify trends opportunities and areas for improvement.

• Ensure all campaigns and events align with the overall strategic plan.

Event Management

• Plan organize and manage agency events to enhance engagement and brand presence.

• Oversee event logistics including venue selection budgeting and on-site management.

• Work closely with the Procurement team to ensure cost efficiency vendor compliance and adherence to PRE limits.

• Negotiate with vendors and partners to secure competitive pricing and quality service.

• Ensure all events meet corporate standards and deliver a high-quality experience for attendees.

Performance Review & Optimization

• Conduct post-mortem reviews for each campaign & event on a quarterly basis to identify successes gaps and actionable improvements.

• Implement feedback mechanisms to continuously improve campaign strategies and execution.

Communication

• Develop and review all agency communication materials related to campaigns events and strategic initiatives.

• Own the creation and quality control of key communication channels such as circulars ManuNews and other official publications.

• Ensure messaging is clear consistent and aligned with brand guidelines and strategic objectives.

• Collaborate with Marketing and internal teams to produce engaging content for digital and print platforms.

• Monitor communication effectiveness and adjust strategies based on feedback and performance metrics.

Collaboration & Coordination

• Liaise with cross-functional teams for cohesive and effective campaign strategies.

• Coordinate with external vendors and partners for campaign execution and event management.

Continuous Improvement

• Foster a culture of innovation and continuous improvement.

• Identify opportunities for process optimization and operational efficiency.

• Implement best practices and industry standards in campaign and event management.

• Work closely with Procurement to ensure cost efficiency and compliance with PRE limits.

Team Leadership

• Manage and lead the campaign & event management team.

• Provide guidance support and professional development opportunities.

• Promote a positive and collaborative team environment.

Required Qualifications:

• 10 years of experience in campaign development event management and marketing communications.

• Proven track record in strategic planning and execution of large-scale campaigns and events.

• Experience in insurance or financial services industry is highly preferred.

• Strong background in cross-functional collaboration and vendor management.

• Strong understanding of budgeting procurement processes and cost control.

• Excellent content development and communication skills for agency materials (e.g. circulars newsletters).

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .