Department Contact:Melissa Chavira; (575);
Internal or External Search:External - Open to all applicants
Advertising Summary:Lead the vision and strategy for a modern user-centered digital experience that elevates the universitys brand boosts visibility and engages students alumni and donors across web mobile and emerging platforms.
PositionTitle: Director of Digital Experience
College/Division: Presidents Office
Department: 540210-MARKETING AND COMMUNICATIONS
Location: Las Cruces
Offsite Location (if applicable):
Target Hourly/Salary Rate: Commensurate with qualifications
Appointment Full-time Equivalency: 1.0
FLSA Status:Exempt
Bargaining Unit Announcement: This is NOT a bargaining unit position with American Federation of State County & Municipal Employees (AFSCME).
Contingent Upon Funding:Not Applicable
Standard Work Schedule:Standard (M-F 8-5)
If Not a Standard Work Schedule:
Job Duties and Responsibilities: The Director of Digital Experience leads the vision strategy and execution of the institutions digital presence across web mobile and emerging platforms. Reporting to the Associate Vice President this role ensures that digital experiences reflect the institutions brand support recruitment and retention enhance search visibility strengthen alumni and donor engagement and elevate the visibility of the universitys academic reputation. The Director will guide digital governance and lead cross-functional coordination with marketing IT news analytics and academic partners to deliver cohesive user-centered digital experiences. The ideal candidate combines strategic foresight technical fluency strong SEO expertise and experience managing organizational change to advance digital transformation and ensure a consistent modern and accessible digital ecosystem as well as an understanding of the unique needs and audiences of higher education.
Required Education and Experience:
Associates Degree 10 years of relevant experience or a Bachelors degree 8 years of relevant experience. Masters degree or higher preferred.
Equivalent Qualifications:
Preferred Qualifications:
Special Certification/Licensure:
Environment: Work is normally performed in a typical interior/office work environment.
Physical Effort: No or very limited physical effort required.
Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.
Risk: No or very limited exposure to physical risk.
Required Experience:
Director