Senior Direct Marketing Strategist

Bread Financial

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profile Job Location:

Columbus, NE - USA

profile Monthly Salary: $ 79500 - 144100
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

Every career journey is personal. Thats why we empower you with the tools and support to create your own success story.

Be challenged. Be heard. Be valued. Be you ... be here.

Job Summary

The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products. The role will partner closely with product owners marketing delivery teams analytics and external vendors to shape campaign strategy manage budgets and ensure effective execution.


Essential Job Functions
  • Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes. Own internal program strategy briefs/program design documents. - (30%)
  • Collaborate with internal and external partners to execute marketing campaigns. Facilitate creative updates and maintain relationships with external agencies/vendors and internal Marketing Operations. Manage day-to-day campaign activities. - (30%)
  • Help develop marketing plans and testing strategies. - (10%)
  • Responsible for invoice management and partnering with leadership on budget planning and forecasting. - (10%)
  • Manage creative development testing and implementation. Ensure copy and creative are compliant and accurate. Collaborate with both Breads internal agency and external vendors. - (10%)
  • Perform competitor and industry research leveraging both public and non-public sources. - (5%)
  • Partner with the analytics team to analyze and report on marketing campaign performance. - (5%)

Minimum Qualifications
  • High School Diploma or GED.
  • 5 years of experience in credit loyalty or marketing particularly in digital marketing agency marketing and e-commerce.

Preferred Qualifications
  • Bachelors Degree in Business Administration Marketing or related area or equivalent experience.

Skills
  • A/B Testing
  • Credit Card
  • Digital Marketing
  • Direct Marketing
  • Email Marketing
  • Financial Acumen
  • Marketing Strategies

Reports To: Senior Manager and above

Direct Reports: 0

Work Environment
  • Normal office environment. (Remote or Hybrid) 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel
  • Ability to travel up to 10% quarterly

Physical and Mental Requirements

To perform this job successfully an individual must be able to perform each essential job function satisfactorily and meet the physical mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions absent undue hardship.
  • Communicate/Hearing
  • Communicate/Talking
  • Stationary Position/Seated
  • Typing/Writing
  • Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$79500.00 - $144100.00

Full Salary Range for position:

California: $91500.00 - $180100.00

Colorado: $79500.00 - $151300.00

New York: $87500.00 - $180100.00

Washington: $83500.00 - $165700.00

Maryland: $83500.00 - $158500.00

Washington DC: $91500.00 - $165700.00

Illinois: $79500.00 - $158500.00

New Jersey: $91500.00 - $165700.00

Vermont: $79500.00 - $144100.00

Ohio: $79500.00 - $144100.00

The actual base pay within this range may be dependent upon many factors which may include but are not limited to work location education experience and skills.

Bread Financial offers medical prescription drug dental vision and other voluntary benefits (including basic and optional life insurance supplemental medical plans and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financials 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (PSST) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

Click here for more Benefits information.

About Bread Financial

At Bread Financial youll have the opportunity to grow your career give back to your community and be part of our award-winning culture. Weve been consistently recognized as a best place to work nationally and in many markets and were proud to promote an environment where you feel appreciated accepted valued and fulfilledboth personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial(NYSE: BFH) is a tech-forward financial services company that provides simple personalized payment lending and saving solutions to millions of U.S. consumers. Our payment solutions including Bread Financial general purpose credit cards and savings products empower our customers and their passions for a better life. Additionally we deliver growth for some of the most recognized brands in travel & entertainment health & beauty jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.

Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates our performance and our sustainability progressvisit follow us on Instagram and LinkedIn.

  • Bread Financial offers competitive pay a comprehensive selection of benefit options including 401(k).
  • The Company is an Equal Opportunity Employer.
  • Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
  • The Company participates in E-Verify.
  • The Company will consider for employment all qualified applicants including those with a criminal history in a manner consistent with the requirements of all applicable federal state and local laws including the Los Angeles Fair Chance Initiative for Hiring Ordinance the San Francisco Fair Chance Ordinance and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
  • The Company complies with the Americans with Disabilities Act (ADA) as amended and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability you may request an accommodation at any time. Please contact the Recruiting Team at .

Job Family:

Marketing

Job Type:

Regular


Required Experience:

Senior IC

Every career journey is personal. Thats why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here.Job SummaryThe Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC product...
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Key Skills

  • Direct Marketing
  • History
  • Control System
  • KYC
  • Events & Exhibitions

About Company

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At Bread Financial, we provide simple payment, lending and saving solutions. Explore our options for personal and business needs – from credit cards to pay-over-time.

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