Associate Director, Network Audio

Media Buyingand Execution:

• Oversee all network podcast and digital audio activations for assigned clients

• Develop CPMs/CPPs for upfront andscatteractivity

• Create RFPs and strategic guidelines based on agency and brand parameters.

• Review and confirm that all buy parameters are met before submission.

• Track holistic performance to drive effectiveness in audio.

• Manage productivity and savings trackers

• Lead multicultural strategies and goals

Negotiation and Buying:

• Lead holistic and campaign negotiations with vendors ensuring competitive CPMs/CPPs shares added value partnerships and cost guarantees

• Lock buys inMedia Oceanandmonitorresolution of discrepancies to meet billing deadlines.

• Ensure posts/rerates delivery to clients and monitor ADUs schedules

• Monitor partnerships and share deals across campaigns

• Achieveanymulticultural goals

Client and Internal Relationships:

• Liaison betweenbuying groupplanningand media solutions teams

• Leads communications with Senior level clients/planning teams

• Establishes andmaintainsbusiness relationships with rep and network management

• Representsdentsuwithin industry (attending industry functions joining committees)

• Establishes andmaintainsinterdepartmental relationships on behalf of Network team

• RepresentsNetwork buyingexpertiseinternally and externally

• Growbusiness opportunities with current clients

Strategic Thinking & Leadership:

• Develop informed investment strategies and integration opportunities for clients.

• Create market updates pre-upfront strategy decks and upfront recommendations.

• Optimizetemplates and data reporting across campaigns.

• Participate in leadership meetings to align team goals with organizationalobjectives.

• Work with key marketplace stakeholders toidentifyand test new audio attribution models.

• Develop effective decks and clear narratives that convey audio strategies

• Work closely with planning trafficcreative and other departments to ensure cohesive and integrated media strategies

• Demonstrate problemsolving and intervention when necessary

• Keepscurrent with market research (industry periodicalsemail newsletters websites)

• Manage account audits

Podcast Buying and Strategy Development:

• Experience in buying podcast advertising and managing podcast campaigns.

• Expertisein developing effective podcast strategies that align with client goals andobjectives.

• Success inutilizingpodcast measurement and attribution platforms to track and analyze campaign performance.

• Maintain strong partnerships with key podcast platforms and publishers toleverageopportunities and negotiate favorable terms.

• Meet regularly with partners to discuss new capabilities and opportunities.

• Update internal and external teams on podcast capabilities and opportunities to driveincreaseinvestment for brands.

Team Management:

• Worksin tandem with Director to train motivatedevelopand lead team

• Monitors account /buy assignments and the day-to-day operations of the team

• Participates in creation of training materials

• Leadsinternal training for national audio team anddentsuinitiatives

• Ensuresgroup isproperly trainedon all Dentsu spot tools Media Ocean HMXWorkDay Dynamics etc.)

• Ensuresthat group is informed and trained on internal procedures and best practices

• Ensure key information is provided to teamregardingclient issues internal agency issues changes in account status etc.

• Assistsdentsuwith evaluation of new tools and technologies

• Constructsand deliversaccuratehonestandtimelyperformance management documents

• Conduct regular team meetings to review progress address challenges and set goals.

New Business Development:

• Work across new business initiatives to develop and implement audio strategies.

• Create and present proposals for new business prospectsshowcasingaudio capabilities and strategies.

• Develop costs and strategies for new business pitches.

EXPERIENCE/KNOWLEDGE REQUIRED

• Bachelors degree

• 7-10 years industry experiencein audio

• Successfultrack recordmanaging a teamof Buyers and Supervisors

• Client management experience

• Experience activating digital audio and podcasting campaigns

• Proven experience in negotiation

• Strong communicationskills- both oral and written

• ACT 1 softwareproficiency

• Advanced computer skills (MS Word Excel PowerPoint)

• Working knowledge of Media Ocean and Hudson MX

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