Digital Marketing Communications Strategist, Lead

Minimum Hiring Qualifications:

Bachelors degree and three years of related experience; or a combination of education and related experience.

Preferred Hiring Qualifications:

Preference may be given to applicants who in addition to meeting the Minimum Qualifications possess the following:

Familiarity with email marketing and social media tools

Knowledge of data processing and web principles practices and equipment in Information Technology

Ability to multi-task and use independent judgment

To be fully considered for this position all candidates at the time of submission must submit the following documents that clearly provide proof of education and relevant experience.

• A complete and accurate GSU application
• Resume
• Three professional references. One must be a current or former supervisor.

Digital Marketing and Communications Strategist Lead

Georgia State University

Instructional Innovation and Technology

Marketing and Communications

Why Work at Georgia State University (GSU)

Are you ready to help transform lives through academic excellence innovative technology research and strong community partnerships Georgia State University is ranked among the Top 5 Most Innovative Public Institutions by U.S. News & World Report (2026). As a dynamic research institution GSU offers a collaborative and intellectually stimulating environment for staff faculty and students alike.

Join us in driving digital transformation in higher education and making a meaningful impact on our community. GSUs vibrant culture career growth opportunities comprehensive benefits and core valuesrespect integrity collaboration and accountabilitymake it an employer of choice within the University System of Georgia.

What Makes GSU a Great Place to Work

Generous benefits including health dental vision tuition assistance and retirement plans.

A flexible work environment that supports work-life balance.

A knowledge-sharing organization that collaborates with various partners.

Why join our team in the Instructional Innovation and Technology (IIT) Division

The IIT division is the hub for innovation supporting learning student success research and economic development. Heres what makes IIT a great place to work:

Opportunities for professional development and career advancement

Access to cutting-edge technologies

A collaborative and creative team culture

A strong sense of purpose and impact in our work

Position Overview:

Georgia State Universitys Instructional Innovation and Technology (IIT) division is seeking a highly skilled and motivated Digital Marketing and Communications Strategist Lead to join our Communications department. The person in this role will develop digital strategies and content to drive adoption of innovative instructional and technology services and enhance customer experience with university technology addition they will plan events outreach and use social media to expand technology adoption.

Key Responsibilities

The scope of responsibilities for this position will include but is not limited to the following essential duties:

Digital Marketing and Content Development

Create and maintain digital marketing materials including web resources newsletters and other digital assets.

Develop and implement social media strategies and campaigns to drive engagement.

Plan and contribute to publications that articulate the universitys involvement in the evolving digital education and research landscape.

Compose edit and proofread content for accuracy grammar consistency and compliance with university brand standards.

Outreach and Event Organization

Develop and coordinate outreach opportunities to increase awareness of technology services and improve accessibility.

Coordinate events that support technology initiatives.

Design and Layout

Develop graphical concepts and design interfaces based on customer requirements to convey messages effectively.

Research

Research trends and technology to ensure work meets highest industry standards.

Collaboration and Customer Service

Establish and maintain cooperative working relationships with stakeholders.

Provide excellent service and assist customers with efficient project communication.

Application Deadline: Applications must be submitted by March 4 2026 (subject to change without notice).