Marketing Specialist

Pittsburgh, PA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team youll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the worlds toughest challenges like protecting the environment making sure our food is safe or helping find cures for cancer.

DESCRIPTION:

Marketing Specialist

We are looking for outstanding talent to join our Digital Commerce Platform Marketing team as part of the IT organization. As a Global Marketing Specialist you will play a key role in driving awareness and adoption of eCommerce features through regionally relevant and inspiring marketing campaigns. Your efforts will directly contribute to digital

crafting customer value generating empowered Commercial and Service teams and fueling eCommerce growth.

Responsibilities

Support new and/or updated eCommerce launches by planning and executing marketing and communication initiatives that drive customer engagement and adoption across eCommerce and eProcurement platforms.
Enable our Sales and Service teams by providing impactful marketing tools and training to empower our teams to drive customers to utilize digital for self-service and order management
Partner with eCommerce product and business teams to ensure aligned effective execution of platform initiatives.
Develop and deliver training materials presentations and workshops to educate internal teams and customers on platform updates and enhancements.
Own content updates related to website enhancements ensuring accuracy consistency and timely communication to internal and external audiences.
Monitor user behavior feedback and adoption metrics to identify opportunities to improve customer engagement and optimize the platform experience.
Collaborate with Business Development and eProcurement teams to support integration and functionality across and connected procurement platforms.
Regularly communicate metrics successes failures and effective processes to enhance team efficiency by utilizing performance data and insights to refine marketing strategies and improve engagement adoption and overall effectiveness.

Qualifications

Bachelors Degree in Marketing Business Administration or related field. Equivalent work experience is accepted.
2 years of hands-on experience in marketing analytics digital marketing or relevant experience.
Experience in downstream marketing ideally supporting eCommerce and eProcurement platforms.
Experience working in cross-functional teams and operating within a matrix organization to achieve goals.
Demonstrated ability to develop and execute integrated marketing campaigns and programs
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Excellent written and verbal communication skills with experience presenting to internal and customer-facing audiences.
Ability to manage multiple projects simultaneously while meeting deadlines
Experience in using Quantum Metrics or Adobe to create regular reporting and inform marketing decisions.
Analytical skills with ability to derive insights from campaign data and metrics
Strong problem-solving skills and ability to adapt in a fast-paced environment.
Demonstrated success achieving marketing KPIs and business results

If you are passionate about marketing customer engagement and driving adoption of digital platforms we encourage you to apply and help support the continued success of Thermo Fisher Scientific.

Required Experience:

Work ScheduleStandard (Mon-Fri)Environmental ConditionsOfficeJob DescriptionAs part of the Thermo Fisher Scientific team youll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make...

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

Marketing Specialist

crafting customer value generating empowered Commercial and Service teams and fueling eCommerce growth.

Responsibilities

Support new and/or updated eCommerce launches by planning and executing marketing and communication initiatives that drive customer engagement and adoption across eCommerce and eProcurement platforms.
Enable our Sales and Service teams by providing impactful marketing tools and training to empower our teams to drive customers to utilize digital for self-service and order management
Partner with eCommerce product and business teams to ensure aligned effective execution of platform initiatives.
Develop and deliver training materials presentations and workshops to educate internal teams and customers on platform updates and enhancements.
Own content updates related to website enhancements ensuring accuracy consistency and timely communication to internal and external audiences.
Monitor user behavior feedback and adoption metrics to identify opportunities to improve customer engagement and optimize the platform experience.
Collaborate with Business Development and eProcurement teams to support integration and functionality across and connected procurement platforms.
Regularly communicate metrics successes failures and effective processes to enhance team efficiency by utilizing performance data and insights to refine marketing strategies and improve engagement adoption and overall effectiveness.

Qualifications

Bachelors Degree in Marketing Business Administration or related field. Equivalent work experience is accepted.
2 years of hands-on experience in marketing analytics digital marketing or relevant experience.
Experience in downstream marketing ideally supporting eCommerce and eProcurement platforms.
Experience working in cross-functional teams and operating within a matrix organization to achieve goals.
Demonstrated ability to develop and execute integrated marketing campaigns and programs
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Excellent written and verbal communication skills with experience presenting to internal and customer-facing audiences.
Ability to manage multiple projects simultaneously while meeting deadlines
Experience in using Quantum Metrics or Adobe to create regular reporting and inform marketing decisions.
Analytical skills with ability to derive insights from campaign data and metrics
Strong problem-solving skills and ability to adapt in a fast-paced environment.
Demonstrated success achieving marketing KPIs and business results

If you are passionate about marketing customer engagement and driving adoption of digital platforms we encourage you to apply and help support the continued success of Thermo Fisher Scientific.

Required Experience:

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

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About Company

Thermo Fisher Scientific

Electron microscopes reveal hidden wonders that are smaller than the human eye can see. They fire electrons and create images, magnifying micrometer and nanometer structures by up to ten million times, providing a spectacular level of detail, even allowing researchers to view single a ... View more

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