Director, Sales Performance

This role will be located in Bethesda MD.

The Director Sales Performance is a newly created leadership role responsible for driving the
performance of property and home office sales teams through the creation and implementation of curated
financial incentive plans non-monetary reward and recognitions and best in class goal setting practices.
Additionally this role will be the central resource to drive sales performance through the disciplines use
of AI and the creation of new tools to drive customer acquisition and loyalty in the leisure group and
corporate business travel space.

Core Responsibilities
Design and lead sophisticated financial incentive plans that motivate property and home office
sales teams while reinforcing luxury brand positioning premium pricing integrity and long-term
relationship value over short-term volume.
Evolve Goal-Setting Frameworks to match team member roles for a growing brand. Create
market-sensitive goal-setting practices that reflect the complexity of luxury demand including
group mix optimization transient premium segmentation and strategic account growth.
Curate Distinctive Non-Monetary Rewards & Recognition: Design recognition programs that resonate with luxury sales professionals emphasizing prestige exclusivity experiential rewards and career-enhancing recognition rather than solely transactional incentives.
Leverage Advanced Analytics to Optimize Sales Behavior: Analyze performance trends across properties and markets to assess incentive effectiveness identify high-value behaviors and continuously refine plans to drive profitable high-quality demand.
Lead communication to the Field and Global Sales Teams for completion of goal and incentive
work from inception to final property approvals. Be accountable for delivering quarterly and
annual performance results to Home Office Sales leadership.
Serve as a strategic advisor to property and global sales leaders providing insights and tools that
support consultative selling key account development and long-term partnership growth.
Strategically lead a team in the development of a travel advisor portal tool with a pathway
towards strengthening loyalty and repeat business.
Lead the Preferred Partner programs created for leisure clients Key Account program created for
group and the facilitation of Business Travel portfolio contracts.
Lead Auberge Sales Training with the creation of modules applicable to all levels of sales roles within
all disciplines
Act as the central resource for the field for all tools developed and use of AI for customer
acquisition and retention as it relates to sales processes; ie proposals contracts and moving
customers around the portfolio.

This role offers a base salary range of $150000-$175000 plus a comprehensive medical dental vision and voluntary benefits 401k employer match employer paid life insurance employee assistance program and a team member hotel stay program.

Qualifications :

Bachelors degree in Hospitality Management Business Administration Marketing or a related
field; or equivalent professional experience.
Minimum of 5 years of sales performance experience preferably within a luxury hotel or resort
environment.
Strong leadership communication and relationship-building skills
Proficiency in CRM systems sales reporting tools and Microsoft Office Suite with strong
analytical and strategic planning abilities.

Additional Information :

Our Company

Auberge Collection is a portfolio of extraordinary hotels resorts and residences. While each property is unique all share a crafted approach to luxury and bring the soul of the locale to life through captivating design exceptional cuisine innovative spas and gracious yet unobtrusive service. With 27 one-of-a-kind hotels and resorts and 14  in the announced pipeline Auberge invites guests to create unforgettable stories in some of the worlds most desirable destinations. Please visit to learn more about our Collection. Follow us on Linked In Facebook Twitter and Instagram: @AubergeCollection and #AlwaysAuberge.

Our mission is to be the best-loved manager of one-of-a-kind luxury properties and experiences. Auberge is a family of intimate one-of-kind hotels and resorts that define an approachable style of luxury in both product and service that resonates with the curious modern traveller. Passionately local experience-led romantic and stylish these hotels hum with a vibrancy that is both refined and relevant.

What Else

At Auberge we are passionate about our mission to be the best-loved manager of one-of-a-kind luxury properties and experiences.  We are storytellers and story-makers delivering simple pleasures and creating unforgettable memories.  Born in Napa and inspired by the most relaxing places in the world we prize simplicity comfort and beauty.  Whatever role we play in Auberge and wherever we work we all live by the view that our core purpose is to enrich peoples lives.  

For more information:

Connect with Auberge Collection on Instagram TikTok Facebook and LinkedIn @Auberge and #AlwaysAuberge

Auberge Collection LLC is an Equal Opportunity Employer M/F/D/V. Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Remote Work :

No

Employment Type :

Full-time