CRM Manager Lifecycle Marketing Manager

Our client a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet is now looking for a talented and experienced CRM Manager / Lifecycle Marketing Manager.

Location: EuropeAsia
Type: Remote Full-time
Start date: ASAP
About Company:

Headquartered in Silicon Valley the company boasts a leadership and investor team with former executives from Rakuten and Dropbox. Its flagship product a VPN service is a leading solution downloaded more than 100M times a year ensuring online privacy and anonymity for users by creating a private network from a public internet connection. Its eSIM brand provides seamless global connectivity for travelers and digital nomads. The company is hiring a CRM Manager to join its fast-growing and entrepreneurial team.
The company operates fully remotely with a strong presence in Singapore Hong Kong Poland and Ukraine.

About Role:

The company is seeking a data-driven and creative CRM Manager to own the full lifecycle communication strategy across two consumer brands: VPN and eSIM.
This hands-on role requires a strategic thinker who can plan build and optimize campaigns across email in-app messages banners and push notificationstransforming user data into personalized journeys that drive activation engagement and retention. The role involves close collaboration with product design and growth teams to deliver the right message to the right user at the right time.
The ideal candidate has 35 years of CRM or lifecycle marketing experience in a subscription-based app or SaaS environment with a proven track record of improving retention and LTV through multi-channel campaigns.

Responsibilities:

Email Marketing

• Develop and execute the end-to-end email programmes: lifecycle flows (onboarding education activation re-engagement win-back renewal) promotional campaigns and transactional emails.
• Segment audiences and build dynamic content blocks to deliver personalised experiences at scale.
• Manage deliverability sender reputation and compliance (CAN-SPAM GDPR).
• A/B test subject lines send times copy and creative to continuously improve open rates CTR and conversions.
• Develop email templates and design systems that maintain brand consistency across VPN and eSIM.

In-App Messages

• Design and deploy contextual in-app messages that guide users through key product moments (feature adoption plan upgrades feedback prompts).
• Coordinate with product and engineering to implement triggered messages based on real-time user behavior.
• Ensure in-app messaging is non-intrusive and aligned with the overall user experience.
• Develop in-app onboarding sequences that accelerate time-to-value for new users.

Banners

• Create and manage promotional and informational banners within the VPN and eSIM apps and web properties.
• Align banner strategy with ongoing campaigns product launches and seasonal promotions.
• Monitor banner fatigue and rotation to maintain engagement without degrading the user experience.
• Collaborate with design to produce visually compelling banner creatives that align with brand guidelines.

Push and In-App Notifications

• Develop a strategy that balances engagement with opt-in retention.
• Build automated push flows triggered by user actions inactivity or lifecycle stage.
• Optimise timing frequency capping and personalisation to maximise tap-through rates.
• Monitor opt-out rates and adjust strategy to preserve the push-eligible audience.

Cross-Channel Strategy & Analytics

• Orchestrate cohesive multi-channel journeys that work together across email in-app banners and push.
• Define and track CRM KPIs (LTV churn rate engagement scores channel-level conversion) and report insights to stakeholders.
• Partner with the data team to build dashboards and attribution models for CRM performance.
• Stay current with CRM tools industry benchmarks and emerging best practices in mobile and subscription businesses.
• Conduct regular audits of messaging cadence and channel mix to prevent message fatigue and optimise impact.

Requirements:

Experience & Education

• 4 years of experience in CRM lifecycle marketing or retention marketing
• 2 years in a subscription-based consumer app mobile or SaaS environment
• Proven track record managing campaigns across email push in-app and banner channels simultaneously
• Experience building and optimising automated lifecycle journeys that drive measurable retention and revenue impact
• Familiarity with B2C marketing funnels in tech apps or digital services

Core Skills

• Hands-on experience with CRM/engagement platforms (e.g. Braze Iterable CleverTap SendGrid Klaviyo OneSignal or similar)
• Strong analytical mindset with proficiency in A/B testing cohort analysis and performance reporting
• Excellent copywriting instincts. Able to write concise compelling messages that convert across channels
• Deep understanding of audience segmentation personalization and behavioral triggers

• Experience with conversion rate optimization and data-informed decision-making Awareness of trend in mobile engagement retention marketing and CRM technology

Technical Knowledge

• Proficiency with analytics and reporting tools (Amplitude Mixpanel Google Analytics or similar)
• Familiarity with HTML/CSS for email templating and basic Liquid/Handlebars logic
• Understanding of mobile app ecosystems (iOS/Android) app-store dynamics and push notification infrastructure
• Experience with marketing automation workflows and event-based triggering systems

Preferred Qualifications:

• Experience in the VPN space
• Experience with email onboarding and in-app engagement
• Multilingual campaign experience or localization awareness across global markets
• Background in working with product and engineering teams on in-app messaging implementation
• Knowledge of predictive analytics or machine learning applications for CRM segmentation
• Certifications in relevant CRM platforms Google Analytics or marketing automation tools
• Knowledge of privacy regulations (GDPR CCPA) and compliant messaging practices

Why Join:

• Fast-Paced Innovative Environment: Be part of a fast-growing company in the digital privacy and connectivity space.
• Remote Work: Enjoy the flexibility of working from anywhere.
• Impact: Shape the CRM function from the ground up across two growing consumer brands affecting millions of users worldwide.
• Collaborative Culture: Work with a passionate creative and motivated team that values ownership experimentation and results.