Be part of something big
We are Pernod Ricarda leading company in the global wines and spirits industrywith over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including: AbsolutvodkaBallantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskiesJameson Irish whiskeyMartell cognacHavana Club rumBeefeaterMalfyand Monkey 47 ginsMalibu liqueurMumm and Perrier-Jouëtchampagnes as well Jacobs CreekBrancottEstate and Campo Viejo wines.
Your newteam
This position sits in ourChivas Brothersbusiness.At Chivas Brothersour1600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future as well as opening it up to new audiences across the globe.
Ballantines is the #2 Scotch Whisky globally (involume)with astrongportfolio of products includingexciting recentinnovationslaunched around the world.The global Ballantines Teamislargely basedin UK inPernod RicardsLondon office but have team membersbasedacross key drive markets all focused on making Ballantines an iconic lifestyle branddelivering impactful activityto drive growth.
Location flexible: Marseille or Madrid
Your unique contribution
Werelooking for a Creative Content Manager who thrives on turning insights into bold ideaswhich land the global strategylocallywith impact.In this roleyoullbe responsible forthe delivery of Ballantinesassetswhichdriveimpact andeffectiveness at local level by creating assets tailored to drive market specificities tomake Ballantines brandthe most desired.Youllcollaborate withGlobalCommunication&CultureandArchitecture & Portfolio teamsCentre of Excellence Comms&Cultureteam andLocalBrand teamsto ensure consistency & creativity creating content that sparks engagement and strengthens brand equity.
Yourmain areasof responsibility:
Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform). Those assets can include:
Local ATL Campaign (all media)
Key digital assets (including social & influencer campaigns)
Innovation launch assets adapted to meet market needs
Global strategic projects/ initiatives (as part of global project team)
ImplementingCultural activations in your markets to drive consistencydistinctionand impact. This can include activating key cultural moments connected to CEP and supporting amplification and content needs
Gather requirements from Global Brand Comms & Culture teams and local managers (within Market Co)regardingcreative content needs and local consumer insights.
Share creative brief guidelines with local marketing teams for other creative assets (e.g.BelowTheLine Last3Feet)
Manage relationships with creative agencies and partners (incl. cost control / A&P management) where needed
Ensure developments are on-brand and on-strategy
Animate brand marketing community within the cluster to create synergies and increase consistency: content sharing consumer activation best practices.
Note: The Global Brand Comms & Content team handles the big idea terroir-specific visual assets global sponsorship content global brand pages global app and end-of-year innovation.
Whoyoullbe working with:
Internallyyoullwork with Central Brand teams at Brand Co Senior Marketing teams in Drive Market (Marketing and Brand Directors / Marketing Managers) CentresOfExcellence Local& Globalstudioswhen applicable. Community of Creative Content Managers fromotherBrand Cos
Externallyyour contacts will be Global and local creative agencies Local representatives of global partners
Your blend of talent
This position could be right for you if you:
Strong experience in developing global and/or local creative campaigns
Strong experience in leading creative development with multiple stakeholders including agencies
Passion for culture marketing and bringing brands to life through passion points
Experience working in the drive market culture with strong understanding of wine & spirits category
Local language fluentproficiency:EnglishSpanishandFrench
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call itconviviality!Itsour way of being and something unique you feel and experience when working for Pernod Ricard.
Werecommitted to conviviality and with thisyoullbeProud to Belongto our Pernod Ricard family.YoullbeEmpowered to Performsupported to succeed and acknowledged for the value you bring.
We combine all this withour Commitment to Care:we are unlocking the magic of human connection to transform our industry and make a positive impact on the worldthough ourstrongfocus on sustainability and responsibility.
Werecommitted to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard andarethe foundation of our collective spirit asCréateursdeConvivialité.
We promote diversity and inclusion throughout our business and supply chain. In our teams we proactively foster a diverse work force and an inclusiveculture an environmentwhere we can truly be ourselves.
We will assess your application for this role based on your skillsexperiencesand achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly if you would like to discuss opportunities for flexible workingor require accommodations or support to complete our application processplease let us know.
Responsible drinking
AsCréateursdeconvivialitéwe want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business we work together with industry members civil society governmentslocalauthoritiesandUN bodies topromote responsible drinking.
Location flexible: Marseille or Madrid
Job Posting End Date:
Target Hire Date:
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Required Experience:
Manager