Brand Manager, UK & Ireland
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Job Summary
Job Description
We are looking for a Brand Manager to drive marketing strategy and campaign planning for UK & Ireland focusing on delivering key campaigns as well as developing a strong roadmap to helpmaintainstrong commercial performance for a fixed term contract period ending 22nd April 2027. In return we will look to offer a competitive pay and benefits package includingbonuspotential.
****Relocationsupport is not offered for this role****
CoreResponsibilities:
Bring your full-funnel marketingexpertise critical thinking and energy to this roletohelp deliver our mission: to develop the builders of tomorrow through play. Becauseplayequips children with the skills they need to learn and grow.
Brand Planning and Implementation:
Define and implement the Pre-School strategy leading cross-functional workstreams thataligntobrand vision consumer insights and commercialobjectives.
Implement effective Pre-School and Core theme marketing strategies and activations with clear positioning consistent execution and measurable performance outcomes.
Evaluate brand and commercial performance as well as ongoing competitor activity tooptimiseand adjust activations that build brand equity and grow active share that drive commercial impact.
Collaborate cross-functionally with partners internally and externally (including both internal and external agencies) to gear the owned / earned / shared / paid (OESP) activities towards sales and brand impact.
Business & Project Management:
Plan and run budgets and financials related to marketing campaigns.
Establish strong retailer strategies in partnership with sales thatfacilitatekey accountpreviewsell-in of critical marketing programs as.
Ongoing analysis and evaluation of brand and campaign performance andinitiatecorrective actions.
Partnering closely with sales and their key customers to provide category and shopper insights to drive performance and with both regional and global to implement Integrated Planning.
Play your part in our team succeeding!
The Marketing Department develops and cultivates consumer demand for the company by converting consumershopperand market insights into compelling and innovative marketing programs thatremaingrounded in a strong commercial understanding and focus. The team looks to implementinnovative ways formarketing plans that strengthen the brand image acrossthe targetaudiences.
Do youhavewhat it takes
In-depth experience in Brand Management and Consumer Goods Marketing with an in-store kids audience campaign focus preferably within an international company in either FMCG or Entertainment sectors (cross-country exposure would be nice to see).
A strategic and analytical mentality that translates into both brand and business growth.
Proficient communication and partner management that convinces teams to deliver on sharedobjectives.
Experience of owning budgets; product /demand forecasts; in market performance and tracking via reporting systems (i.e. IRI Nielsen KantarCircana).
To own and run multilayered campaigns (ATL and BTL) that show a deep understanding of key marketing principles in collaboration with agencies.
An excellent communicator both verbally and in writingcommunicating complexity in a clear simple message.
Proficient in English both written and spoken.
Ability to work 3 days in our Slough office 3 days per week (2 days from home)
Join the global LEGO family!
Whatsin it for you Here are some of what to expect:
Family Care Leave We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness We want you to be your best self soyoullhave access to the Headspace App and lots of wellbeing initiatives andprogrammesrun by local teams where you are based
Colleague Discount We knowyoulllove to build so from day 1 you will qualify for our generous colleague discount.
Bonus We do ourbest workto succeed together. When goals are reachedyoullbe rewarded through our global bonus scheme.
Your workplace Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model role eligibilityand frequency with you.
Children are our role models. Their curiositycreativityand imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play where everyone feels safe valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. racecolour religion sex national origin sexual orientation disability or gender identity.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe.Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Build your career brick by brick at the LEGO Group.
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
