Adobe Analytics

Virtusa

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profile Job Location:

Mumbai - India

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

Adobe Analytics

Experience: 610 years

Responsibilities:

  • Lead end-to-end implementation of Adobe Analytics for web and mobile platforms using AppMeasurement and Web SDK.
  • Design and manage data layers adobe client data layer events eVars props classifications global report suite and processing rules.
  • Collaborate with marketing product and engineering teams to understand measurement requirements and translate them into tracking solutions.
  • Perform data validation troubleshooting and quality assurance using browser developer tools and should have knowledge on administration third party integrations Marketing pixels configuration optimization on variables
  • Develop dashboards reports and calculated metrics to support business decision-making.
  • Ensure adherence to analytics governance and best practices.

Skills:

  • Strong hands-on experience with Adobe Analytics and Adobe Experience Platform Data collection (Adobe Launch) Adobe Target
  • Proficiency in JavaScript jQuery and digital analytics concepts.
  • Experience integrating Adobe Analytics with other Experience Cloud solutions.
  • Good understanding of data quality reporting and insights.
  • Certification is must
Adobe AnalyticsExperience: 610 yearsResponsibilities:Lead end-to-end implementation of Adobe Analytics for web and mobile platforms using AppMeasurement and Web SDK.Design and manage data layers adobe client data layer events eVars props classifications global report suite and processing rules.Colla...
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Key Skills

  • Adobe Analytics
  • Data Analytics
  • SQL
  • Attribution Modeling
  • Power BI
  • R
  • Regression Analysis
  • Data Visualization
  • Tableau
  • Data Mining
  • SAS
  • Analytics

About Company

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At Virtusa, we are builders, makers, and doers. Digital engineering is in our DNA. It’s at the heart of everything we do.

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