Data Analyst, User Acquisition (Digital Gaming)

The Opportunity: 

As a User Acquisition Data Analyst on the Mobile Growth Marketing team youll play a pivotal role in scaling our mobile gaming portfolio. Youll architect and maintain analytics infrastructure conduct advanced statistical analyses and deliver actionable insights that drive performance across user acquisition creative optimization and lifecycle marketing. This role is ideal for a proactive analyst who thrives in fast-paced environments and is excited to build from the ground up in a privacy-first ecosystem. 

What Your Impact Will Be: 

• Analyze large-scale marketing datasets using tools like BigQuery Mixpanel and Singular to deliver weekly insights on channel efficiency optimization levers and media mix performance. 

• Build and maintain dynamic dashboards with cohort reporting ROAS tracking retention metrics and performance trends across attribution data sources. 

• Conduct deep-dive analyses to uncover growth opportunities inform UA strategy and support cross-functional decision-making. 

• Ensure data integrity across Firebase MMPs SKAN App Store Connect and external pipelines through reconciliation schema validation and standardized taxonomy. 

• Evaluate asset-level performance (IPM CVR CTR engagement metrics) to guide creative iteration and concept testing in partnership with design and UA teams. 

• Design and analyze A/B tests geo-lift studies and incrementality experiments using robust statistical methodologies to quantify campaign impact. 

• Collaborate with internal and external data teams to evolve attribution models manage SKAN conversion schemas and prepare for Privacy Sandbox integration. 

• Partner with UA and Finance to develop short- and long-range spend/return forecasts leveraging historical performance and predictive signals to support campaign planning and budget allocation. 

• Act as a strategic liaison between Growth Marketing and central analytics product and data engineering teams to ensure alignment on data architecture taxonomy and reporting standards. 

• Monitor industry trends competitor UA strategies and market dynamics to inform campaign planning creative direction and channel prioritization. 

Qualifications :

What Were Looking For:

• 35 years of experience in marketing analytics or data science roles supporting mobile User Acquisition 

• Proven expertise in hybrid monetization models (IAP IAA) and deep understanding of mobile gaming user behavior. 

• Advanced proficiency in SQL (BigQuery); experience with Python or R for statistical modeling and automation is a strong plus. 

• Skilled in data visualization and dashboarding using tools like Mixpanel Looker or Tableau. 

• Solid foundation in applied statistics including A/B testing experiment design and causal inference. 

• Hands-on experience with SKAdNetwork (CV schema design postback decoding). 

• Strong grasp of performance KPIs (CPI ROAS retention LTV) and digital marketing principles across DSPs and ad networks. 

• Excellent communication skills to translate complex data into actionable insights for technical and non-technical stakeholders. 

• Passion for mobile gaming and ability to thrive in a fast-paced data-driven privacy-centric environment. 

• Bachelors degree in a quantitative field (Statistics Economics Math Computer Science) or equivalent practical experience. 

The annual base salary range for this position is between $80000 and $125000.
**This range is indicative of projected hiring range however annual base salary will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time