Principal, GTM Strategy, Creator Cross-App

San Francisco, CA - USA

Yearly Salary: $ 145400 - 261150

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

Were seeking a Principal GTM Strategy to lead federal web initiatives for Adobes Creator offerings including cross-app journeys user activation and onboarding merchandising and keyword routing to ensure Creators are guided to the right Adobe product workflow and value as quickly as possible.

In this role you will partner closely with PMM marketing product and analytics leaders to develop and implement a cross-app growth roadmap. You will drive cross-functional alignment across apps and offerings and deliver measurable business impact across the Creator web portfolio.

What Youll Do

Partner withproduct marketing and analyticsteams to deeply understand crossapp user journeys and articulate clearbetter together narrativesacross Creator offerings.
Identifygaps and friction pointsfrom activation and onboarding through repeat use and retention grounded in deep user insights and experience data.
Develop prioritize and championhighimpact integration and optimization initiativesthat deliver higher value to users.
Drivealignment and executionof crossapp growth initiatives across crossfunctional teams ensuring clear ownership timelines and outcomes.
Establish decision frameworks for keyword routingwhen multiple products can serve the same user intent.
Identifycross-app merchandising opportunitiesfor existing and new offerings that clearly align to user needs and value propositions.
Continuouslyshare insights wins and failuresto build a culture of learning experimentation and iteration across the team.
Serve as thevoice of the customeracross the organization ensuring that growth strategies are anchored in deliveringreal sustained valuefor users.

What you need to succeed

10 years of experiencein GTM strategy productled growth product strategy or growth marketing roles.
Adatadriven approachwith demonstrated ability to dig into metrics identify patterns and translate insights into clear decisions and actions.
Strong cross-functional leadership and collaboration skills with the ability to influence and implement across diverse teams.
Experience working acrossmultiple products/portfolios helping to defineand build cohesive crossproduct user experiences.
Experience operating inhighgrowth fastpaced environments ideally working withGen AI or other emerging innovative technologies.
A strongbias for action deepintellectual curiosity and a passion for buildingcategorydefining user experiences.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$261150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California the pay range for this position is $180300 - $261150

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .

Our CompanyChanging the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos...