WNCN/CBS 17 Multi-Platform Account Executive (Raleigh/Durham/Fayetteville)
Nexstar Media Groupis Americas largest local TV and media company with nearly 200 owned or partner stations in 116 markets and a fast-growing digital business. At CBS 17 (WNCN) we cover what matters across the Triangle and beyondbreaking news weather sports and community storytellingon-air and across streaming social and digital.
Were looking for a hungry high-energy Multi-Platform Account Executivewho loves building relationships winning new business and creating smart marketing campaigns that actually work. If youre competitive organized and want a career path in modern media marketing this role is for you.
What youll do
- Sell TV digitalmarketing solutions that help local and regional businesses grow (broadcast streaming/CTV programmatic paid social paid search and more).
- Build relationships with direct clients and agenciesacross the Raleigh-Durham-Fayetteville market.
- Own the full sales cycle: prospect pitch close launch optimize recap.
- Create big creative results-driven ideasthen work with our digital marketing and production teams to bring them to life.
- Prospect consistently and develop new revenuein non-traditional categories (think: new-to-TV advertisers digital-first brands challenger brands franchise groups).
- Present campaigns with confidenceusing insights examples and performance expectations that make sense to clients.
- Negotiate and structure agreements that hit client goalsand station revenuetargets.
- Track your activity and pipeline in CRM forecast accurately and manage deadlines like a pro.
- Stay curious and keep learning as the media world evolves (streaming creators measurement AI tools etc.).
- Be a great teammatecollaborate across sales digital creative services traffic and finance so campaigns launch clean and deliver strong results.
What success looks like
- Youre building a healthy pipeline and consistently bringing in new business.
- You grow accounts from single-platform buys into integrated TV digitalpartnerships.
- Your clients renew because you deliver great service strong ideas and measurable outcomes.
What were looking for
- 5 yearof experience in sales advertising media marketing or business development (TV/digital experience is a plusbut if youre a fast learner well train).
- Strong communication skills and comfortable presentingto decision-makers.
- Competitive self-motivated and organizedsomeone who loves goals and chasing wins.
- Able to think strategically: you dont just sell spotsyou sell solutions.
- Comfortable using tools like Excel PowerPoint Teams and CRM systems.
- A team-first attitude with the ability to work independently.
- Experience selling CTV/streaming programmatic paid social or paid search.
Nice to have (not required)
- Agency-side experience or experience managing agency relationships.
- Local market knowledge in Raleigh/Durham/Chapel Hill/Cary/Fayetteville and surrounding counties.
Work style / environment
This is an in-office rolewith time spent both at your desk and in the field.
- In-office: proposal building prospecting calls presentations CRM/pipeline updates internal meetings.
- In the field: client meetings agency visits community events and station engagements.
- Occasional lifting of materials for presentations/events may be required.
Why CBS 17
- A trusted local news brand with major reach across TV digital.
- A collaborative team environment with resources to help you win.
- A role where you can build real marketing skills and a long-term sales career.
Required Experience:
IC
WNCN/CBS 17 Multi-Platform Account Executive (Raleigh/Durham/Fayetteville)Nexstar Media Groupis Americas largest local TV and media company with nearly 200 owned or partner stations in 116 markets and a fast-growing digital business. At CBS 17 (WNCN) we cover what matters across the Triangle and be...
WNCN/CBS 17 Multi-Platform Account Executive (Raleigh/Durham/Fayetteville)
Nexstar Media Groupis Americas largest local TV and media company with nearly 200 owned or partner stations in 116 markets and a fast-growing digital business. At CBS 17 (WNCN) we cover what matters across the Triangle and beyondbreaking news weather sports and community storytellingon-air and across streaming social and digital.
Were looking for a hungry high-energy Multi-Platform Account Executivewho loves building relationships winning new business and creating smart marketing campaigns that actually work. If youre competitive organized and want a career path in modern media marketing this role is for you.
What youll do
- Sell TV digitalmarketing solutions that help local and regional businesses grow (broadcast streaming/CTV programmatic paid social paid search and more).
- Build relationships with direct clients and agenciesacross the Raleigh-Durham-Fayetteville market.
- Own the full sales cycle: prospect pitch close launch optimize recap.
- Create big creative results-driven ideasthen work with our digital marketing and production teams to bring them to life.
- Prospect consistently and develop new revenuein non-traditional categories (think: new-to-TV advertisers digital-first brands challenger brands franchise groups).
- Present campaigns with confidenceusing insights examples and performance expectations that make sense to clients.
- Negotiate and structure agreements that hit client goalsand station revenuetargets.
- Track your activity and pipeline in CRM forecast accurately and manage deadlines like a pro.
- Stay curious and keep learning as the media world evolves (streaming creators measurement AI tools etc.).
- Be a great teammatecollaborate across sales digital creative services traffic and finance so campaigns launch clean and deliver strong results.
What success looks like
- Youre building a healthy pipeline and consistently bringing in new business.
- You grow accounts from single-platform buys into integrated TV digitalpartnerships.
- Your clients renew because you deliver great service strong ideas and measurable outcomes.
What were looking for
- 5 yearof experience in sales advertising media marketing or business development (TV/digital experience is a plusbut if youre a fast learner well train).
- Strong communication skills and comfortable presentingto decision-makers.
- Competitive self-motivated and organizedsomeone who loves goals and chasing wins.
- Able to think strategically: you dont just sell spotsyou sell solutions.
- Comfortable using tools like Excel PowerPoint Teams and CRM systems.
- A team-first attitude with the ability to work independently.
- Experience selling CTV/streaming programmatic paid social or paid search.
Nice to have (not required)
- Agency-side experience or experience managing agency relationships.
- Local market knowledge in Raleigh/Durham/Chapel Hill/Cary/Fayetteville and surrounding counties.
Work style / environment
This is an in-office rolewith time spent both at your desk and in the field.
- In-office: proposal building prospecting calls presentations CRM/pipeline updates internal meetings.
- In the field: client meetings agency visits community events and station engagements.
- Occasional lifting of materials for presentations/events may be required.
Why CBS 17
- A trusted local news brand with major reach across TV digital.
- A collaborative team environment with resources to help you win.
- A role where you can build real marketing skills and a long-term sales career.
Required Experience:
IC
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