Communications Partner, Specialty Coatings

As Global Marketing Communications Partner Specialty Products you are a highly motivated energetic and creative leader managing global internal and external communications efforts for one of PPGs strategic business units Specialty Products (SP). You will work in a fast-paced environment with leadership from one of PPGs most diverse businesses and will be responsible for defining developing and implementing a marketing communications strategy and plan that aligns with business strategy and objectives while partnering with outside marketing communications and advertising freelancers and agencies to implement tactics and meet established goals. You will be based out of the Monroeville location and report to the General Manager Specialty Products.

Key Responsibilities:

• Work with global business leaders to develop and implement global strategic communications plans that align with business objectives to drive awareness and familiarity of PPG enhance the reputation of the company and ultimately contribute to efforts to drive sales of specialty products.
• Partner with business leaders strategic market managers and product managers to develop and execute annual communication strategies that support and drive business objectives globally.
• Support the implementation of marketing communications initiatives through the execution of creative content (both digital and print) promotion and mechanisms that drive customer experience.
• Drive earned media strategy and write edit and distribute press releases and other media materials related to new products events capacity expansion M&A etc.
• Develop and execute digital marketing strategies including SEO SEM and marketing automation to drive traffic to websites and increase awareness for PPG products.
• Coordinate and manage tradeshow participation and industry events including identification of opportunities to engage in overall messaging strategy and customer engagement plans.
• Collaborate with business leaders to develop and refine product/segment messaging ensuring consistency across product lines and develop message maps and talking points.
• Lead product-line branding strategy development and execution and serve as trademark gatekeeper working with product managers and trademark council to manage new product name creation trademark clearance registration and compliance needs.
• Develop and implement strategies for lead nurturing customer engagement improve pipeline conversion and increase sales and improving customer loyalty.

Qualifications:

• Bachelors degree in marketing communications business advertising or other related field of study.
• At least 10 years of experience in communications marketing communications advertising corporate communications public relations media relations brand marketing or related field.
• Demonstrated ability to lead full toolbox of communications strategies and office software and digital marketing tools and counsel senior company leaders.
• Experience in a highly technical field where translation of technical information for general audience messaging was required.
• Exceptional writing analytical and persuasive skills ability to multi-task effectively and working knowledge of Associated Press style.
• Experience reviewing creative and messaging for accuracy and compliance with legal requirements (FTC marketing standards and Green Guides ADA CAN-SPAM GPSRIS etc.