Marketing & Public Relations Manager HRS-780
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Job Location:
Hollister, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
The Marketing & Public Relations Manager is responsible for developing and executing comprehensive marketing branding and public relations strategies that advance the hospitals mission strengthen community trust and support growth in services and patient engagement. This role serves as the hospitals primary steward of brand reputation and public messaging ensuring consistent accurate and compelling communications across all channels.
The Manager works collaboratively with executive leadership communications director physicians service line leaders and community partners to elevate the hospitals visibility and reinforce its commitment to high-quality compassionate care.
Duties/Responsibilities:
- Develop and implement integrated marketing and communications strategies aligned with the hospitals mission values and strategic goals.
- Serve as the guardian of the hospital brand ensuring consistency across all internal and external communications.
- Lead service line marketing initiatives to support patient volume growth and community awareness.
- Analyze market trends patient demographics and competitive data to guide strategy and decision-making.
- Serve as the hospitals primary media contact and spokesperson as appropriate.
- Build and maintain strong relationships with local regional and healthcare media outlets.
- Draft and distribute press releases media statements and executive communications.
- Manage crisis communications in coordination with Director of Communications executive leadership and legal counsel.
- Oversee development of content for website social media newsletters and advertising.
- Ensure messaging is clear patient-centered compliant with healthcare regulations and culturally. sensitive.
- Collaborate with clinical leaders to translate complex medical information into accessible engaging content.
- Strengthen the hospitals presence and reputation within the community through storytelling events and partnerships.
- Support community outreach initiatives sponsorships and hospital events.
- Monitor public perception patient feedback and online reviews; develop strategies to enhance reputation.
- Oversee digital marketing strategies including website management SEO social media email campaigns and paid advertising.
- Track performance metrics and ROI to optimize marketing investments.
- Ensure digital platforms are current accurate and reflective of the hospitals brand.
- Collaborate closely with executive leadership physicians foundation teams and department heads.
- Manage departmental budget contracts and agency relationships.
- Other duties as assigned.
Required Skills/Abilities:
- Strong strategic thinking and project management skills.
- Exceptional written and verbal communication abilities.
- Proven ability to manage crisis communications and sensitive issues.
- Knowledge of healthcare regulations HIPAA and compliance considerations.
- Ability to lead cross-functional teams and manage multiple priorities.
- High level of professionalism judgment and discretion.
- Bilingual in English and Spanish speaking and writing preferred.
Education and Experience:
Bachelors degree in Marketing Communications Public Relations Journalism or a related field or in lieu of degree 5 or more years of proven experience in the field.
Minimum of 3 - 5 years of progressive experience in marketing and public relations.
Healthcare hospital or highly regulated industry experience strongly preferred.
- Demonstrated experience in media relations brand management and strategic communications.
Job Type: Full-time Days
Pay: $130000-$145000/annually
Benefits:
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Ability to Commute:
- Hollister CA 95023 (Required)
Alternatively you may submit your completed application directly to .
You can access the application form here: job offers are contingent upon the successful completion of a background check physical exam drug test and verification of education qualifications and credentials.
San Benito Health Care District is an equal opportunity accordance with applicable law we prohibit discrimination and harassment against employees applicants for employment individuals providing services in the workplace pursuant to a contract and volunteers based on their actual or perceived: race religious creed color national origin ancestry physical or mental disability medical condition genetic information marital status (including registered domestic partnership status) sex (including pregnancy childbirth lactation and related medical conditions) gender (including gender identity and expression) age (40 and over) sexual orientation status military and veteran status and any other consideration protected by federal state or local law (sometimes
referred to collectively as protected characteristics).
Required Experience:
Manager
Key Skills
- Special Events
- Blog Posts
- Account Executives
- Fact Sheets
- Press Releases
- Account Management
- Client Relationships
- SEO
- Content Marketing
- Client Meetings
- ROI
- Client Contact
- Client Service
