Media & PR Lead WE

Job Title

Job Description

Minimum required Education:
Bachelors/ Masters Degree in Marketing Digital Marketing Business Administration E-Commerce Management or equivalent.

Minimum required Experience:
10 years of experience in Digital Marketing/Analytics/Campaign Management with a focus on digital innovation.

Your Challenge:
Lead Inspire and Coach the Media & PR team to maximise campaign impact across the region.

Your role:

People & Stakeholder Management

• Manage Coach and develop direct reports via IDP & in role coaching

• Main POC WE agencies and key media partners accountable for agency scope and lead regional JBP and investment strategies.

• Build community of engaged WE Media & PR experts ensuring capability building and development opportunities in place to drive strong talent pipeline.

PR & Media strategic translation & optimisation

• Accountable for strategic translation Media & PR of the comms strategy across the PH categories and localisation of global planning guidelines goldenrulesand budget setting.

• Accountable to drive overall campaign effectiveness ensuring success framework and performance forums in place to timely review and consult on optimisations across the campaign in line with marketing and business objectives.

• Owner media audit process and investment strategy for the region

• Accountable PR & Media budget management ensuring timely management of PO and invoicing with key Media & PR vendor.

Youre the right fit if:

• University degree (Bachelor/Masters Degree)

• 10 years of experience in Digital Marketing/Analytics/Campaign Management with a focus on digital innovation

• Proven track record as a people leader and ability to inspire collaboration and teamwork.

• Deep understanding of the media marketplace dynamics and strong background in Search Display Programmatic and Social advertising.

• Strategic Mindset with holistic approach to decision-making using data-driven insights and seeking inputs from diverse and inclusive sets of stakeholders.

• Tech/Digital savvy and open-minded to the role of new technologies and the ability to translate into actionable ideas.

• End-to-end digital experience with strongbackground in delivering multiple campaigns across multi-channels

• Strong ability to work collaboratively and cross-functionally within a global organisation

• Excellent communication & presentation skills with attention to detail

• Able to deal with ambiguity and manage change in highly matrixed organisation

• Business Fluent in English (min. 1 additional EU language preferred)

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.